Big business little business final ss

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Robert CravenRobert Craven
The Directors Centre
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www.directorscentre.com 2013
When David Meets Goliath:
what can entrepreneurs show larger
businesses (and vice versa)?
Robert Craven
18th April 2013

Quick Intro & Background
• small/independent businesses
and entrepreneurs -
larger businesses
• AirBus, Barclays,
LandRover Jaguar,
Microsoft, Virgin,
BlackBerry, Warwick Bus.
School, Ritz Carlton,
Nando’s…

Today
• A Brief History of the World
• Small Biz vs Big Biz
• “Big Business is hopelessly clueless”
• The Lessons
• What next… Actions…

WHY WOULD YOU
WANT TO LEARN
ANYTHING FROM
AN
ENTREPRENEUR
?

A Brief
History of
the World

5 Tech Rev.s - every 50y
1771 Industrial Revolution:
- Arkwright’s Mill
1829 Age of Steam & Railway:
- Rocket Steam Engine
1875 Age of Steel, Electricity, Heavy Eng.:
- Carnegie Bessemer Steel Plant
1908 Age of Oil, Autos, mass-production:
- Model-T Ford
1971 Age of Information and Telecomms:
- Intel Microprocessor

History Lesson
1999 – David tries to kill Goliath!!
Then Goliath tries to buy out David…
2013 – David must dance with Goliath

SMALL BIZ
VS
BIG BIZ

Large Biz…
• International…
• Publicly traded…
• Owned by diffuse shareholders…
• The “agency problem”: institutional
capture by managers
• Everything has a tendency to migrate
to the lowest-cost location.

Large Biz… (cont)
• Slow
• Stovepipes
• “Everything through legal… HR…”
• Process before purpose. Bureaucracy.
• Management by rear-view mirror
and of course…

Large Biz… (cont)
• Footprint
• Distribution
• Power, Resources, Influence
• Access to finance
• Professional management
• Processes, systems
• Brand

REST IN PEACE
• Monsoon
• Republic
• La Senza
• Blockbuster
• HMV
• Jessops
• Comet
• Clinton Cards
• Aquascutum
• Past Times
• Blacks
• MFI
• Woolworths
• Kodak
• Encyclopaedia
Britannica

Small Biz, E/preneurial…
• You know who the boss is
• Price-taker
• Bottom line = back pocket
• Finite resources, skills
• Limited management skills/experience
• IN not ON – not strategic

Small Biz!!!! E/preneur!!!
• Passion/belief. Excitement. Commitment.
• Flexible. Responsive. Decision speed
• Communication: simple accountable/control
• Closeness: customers, suppliers, team
• Make a difference; control own destiny
• Clear focus
• Make/create/break rules

Some Definitions
• SME
• Owner-managed business
• Entrepreneur

Entrepreneurial Seizure
[Adapted from: M Gerber 1996]
Entrepreneur
Manager
Technician

“What’s
Holding
You Back?”
Magic Million Survey

What’s Holding You Back?

What’s Holding You Back?
• Playing WITHIN the boundaries
• Incremental thinking
• Bureaucratic mindset
• Inability to tolerate ambiguity
• Lack of belief in what is possible

NIMBLE
+
BUSINESS-LIKE

David = nimble =
digital enabler =
strategic value

Goliath =
business-like =
distribution =
financial value

DAVID
VS
GOLIATHGoliath = distribution = fin value
David
= digital
enabler
= strategic
value

“Big Business
is hopelessly
clueless…”

Big businesses and
Government are
hopelessly clueless
about "independent
businesses"

Entrepreneurship is
irrelevant – even
offensive.

“independence, risk-
taking”
vs
“the cosy, airless
coffin of big business”

“the struggles of
running your own
business are totally
alien.”

THE
LESSONS

Quick…,
Simple…,
Powerful…,
Flexible…

#1 Strategy, Planning

#2 Execution
Quick, Simple, Powerful, Flexible

#3 Tools, Measure,
Monitor

#4 Pricing

#5 Costs

#6 Be Remarkable
• Quick, Simple, Powerful, Flexible

#7 Your Offer

#8 Tough Decisions

#9 Actions

#10 Results

#11 Simultaneous not
consecutive

#12 Speed

Remarkable, Simple, Obvious

“It’s not what
you sell, it’s
what you
stand for…”

362 firms...

What
NEXT?

AFTERS

WHAT CAN YOU
LEARN FROM
THE
ENTREPRENEUR
?

HOW CAN YOU
LEARN FROM
THE
ENTREPRENEUR
?

HOW CAN
YOU APPLY
THIS?

IF NOT NOW,
THEN
WHEN?

Entrepreneur’s
One-Day MBA
• 1st May – London
• rc@directorscentre.com

The Crunch Questions
• Free Kindle book –
Till Saturday only

The
problem is
not that
we aim
too high
and fail…,
but that
we aim
too low
and
succeed.

The Directors’ Centre…
makes larger businesses more
nimble…
and smaller businesses more
business-like!!
Robert Craven.
rc@directorscentre.com
@robert craven
+44 (0)1225 851044

Intellectual Property Rights and Copyright
Of ‘Beating the Credit Crunch’ Materials
Copyright ©Robert Craven, 2010
The rights of Robert Craven of The Directors’ Centre as the Author of this Work has been asserted by
him in accordance with the Copyright, Designs and Patents Act, 1988.
This workbook has been distributed by Robert Craven subject to the condition that it shall not, by
way of trade or otherwise be lent, resold, hired out or otherwise circulated without the publisher’s
or author’s prior consent in any form of binding or cover other than that in which it is published and
without a similar condition including this condition being imposed on the subsequent purchaser.
Whilst every care has been taken in the preparation of this workbook, no responsibility for any loss
occasioned to any person acting or refraining from any action as a result of any material in this
publication can be accepted by the author or the publisher.
A catalogue record for the book is available from the British Library.
The Directors’ Centre,
1 The High Street, Woolley, Bath BA1 8AR
April 2013

Over to you...y
Your Questions....

Play within the boundariesPlay within the boundaries
0 O X
X X O
O X O

Play within the boundariesPlay within the boundaries
0 O X
X X O
O X O
OO

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