1. Functions of a Voice over A voice over is a film technique used in trailers to anchor the meaning of the text on screen. Create tension and atmosphere to connote the genre/ ambiance of the film. Used a lot in American Cinema.

2. What does a voice over sound like? As seen in the trailers smurfs and green lantern. The voice over artist is American has a very masculine theatrical deep voice. This is distinctive to audiences and therefore associate it with films and trailers they have seen.

3. What does it tell Audiences? Often used in trailers to inform audiences of key release dates. Story lines and character information.

4. What effect does this have? The voice over will anchor the text and moving images on screen which reinforces their importance to audiences. This helps to build tension up though trailers do not follow a linear narrative, the voiceover will act as a bridge from one part of the story to another.

5. The Smurfs analyzed Voiceovers in Smurfs are used to represent the target audience. The target audience for Smurfs are young children, a voice over is used for them to understand what the moving images represent. The theatrical deep American voice is familiar used for similar Hollywood movies. The voiceover creates and informs the audience of the narrative anchoring the moving images on screen.