1. SOCIAL JOB SEEKER SURVEY
2012
INDIA’S FIRST COMPREHENSIVE STUDY ON JOB SEEKERS’
PREFERENCES AND BEHAVIOR
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2. METHODOLOGY
CENTER FOR TALENT RESEARCH, ON BEHALF OF MYPARICHAY, CONDUCTED A NATIONWIDE
ONLINE OMNIBUS SURVEY OF 6,740 ADULTS WHO ARE PART OF THE INDIAN WORKFORCE. THE
SURVEY WAS ELECTRONICALLY SENT BETWEEN NOV 5-9, 2012. THE SURVEY INCLUDED
QUESTIONS ON CURRENT EMPLOYMENT STATUS, JOB SEARCH BEHAVIOUR AND PREFERENCES
AND THE USE OF SOCIAL NETWORKS TO FIND JOB OPPORTUNITIES .
OF THE 6,740 MEMBERS OF THE WORKFORCE, 85% HAD AT LEAST ONE SOCIAL NETWORK
PROFILE AND 265 WERE CURRENTLY EMPLOYED BUT NOT OPEN TO A NEW JOB.
RESPONDENTS FOR THIS SURVEY WERE RANDOMLY SELECTED FROM SHINE.COM DATABASE
AND MYPARICHAY NETWORK. PRIOR CONSENT TO PARTICIPATE IN ONLINE SURVEYS SUCH AS
THIS WAS SOUGHT FROM THE RESPONDENTS.
DEFINITIONS
WORKFORCE: ALL PARTICIPANTS IN THE LABOR MARKET: CURRENTLY EMPLOYED +
UNEMPLOYED AND LOOKING
JOB SEEKER: ALL THOSE ACTIVELY SEEKING WORK OR OPEN TO A NEW JOB, BOTH
CURRENTLY EMPLOYED AND UNEMPLOYED
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3. FACEBOOK HAS 4X MORE
PROFILES THAN LINKEDIN
FACEBOOK HAS 28 MILLION
MORE PROFILES IN PRIME HIRING AGE
THAN NAUKRI OR LINKEDIN
Age Facebook LinkedIn
14-17 yrs 5.8 mil 0.8 mil
18-24 yrs 24.3 mil 4.5mil
25-34 yrs 16.5 mil 5.8 mil
35-44 yrs 5.2 mil 3.9 mil
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4. 85% OF JOB SEEKERS HAVE AT
LEAST ONE SOCIAL NETWORKING
PROFILE ACCOUNT
60% OF JOB
SEEKERS ARE ONLY ON
8%
FACEBOOK
32
30% USE FACEBOOK AND LINKEDIN %
10% USE ONLY LINKEDIN 60%
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5. 80% of LinkedIn users are
on Facebook
30% of Facebook users are
on LinkedIn
3 OUT OF EVERY 4 FACEBOOK USERS ARE
ACTIVE
1 OUT OF EVERY 10 LINKEDIN USER IS ACTIVE
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6. 1out of 5 JOB SEEKERS
CREDITS SOCIAL
MEDIA/CONNECTIONS WITH
THEIR CURRENT JOB
Newspaper
7% Company Web Site
8% Recruiter
Social Media and Connections
9%
Job Site
20%
45%
Which of the following resources did you use that directly led you to find your current/most recent job? 6

7. 65% OF 9 OUT OF 10
ARE LIKELY
TO USE
JOBSEEKERS FACEBOOK 85 % WILL USE
LinkedIn
ARE LIKELY 15 % ARE LIKELY
TO USE
FACEBOOK
TO USE
FACEBOOK
32%
OVER 8%
LINKEDIN FOR 2 OUT OF 3
ARE
THEIR NEXT 60% LIKELY TO
USE
JOB SEARCH LINKEDIN.
1 OUT OF 3
WILL
LIKELY
USE
FACEBOOK
Which social network are you more likely to use when you start looking for a job change? 7

8. 33% OF JOBSEEKERS SEARCH FOR
JOBS ON FACEBOOK AND 23% SEARCH
ONLY ON FACEBOOK
19%
Had contact with a recruiter
17%
19%
Connected with a potential employer
19%
Researched a potential employer before/ during 17%
application process 16%
23%
Modified privacy settings with work in mind
17%
Provided your own profile on a job application or 23%
during an interview 22%
48%
Updated profile with professional information
34%
33%
Searched for jobs
29%
Which of the following actions did you take on any of the social networks that helped you pursue a specific job? 8

9. MORE JOBSEEKERS
UPDATE BASIC
PROFESSIONAL
INFORMATION ON
Facebook than LinkedIn Skills 30% 29%
Job Title 30% 41%
Your Academic Qualification 32% 51%
Your College/Institution Name 32% 64%
Past Employer information 24% 29%
Present Employer Information 31% 51%
LinkedIn Facebook
Which of the information have you updated in your profile on the social networks? 9

10. BUT HIGHER PERCENTAGE OF
LINKEDIN USERS HAVE UPDATED
THEIR BASIC PROFESSIONAL
(SKILLS IN PARTICULAR)
INFORMATION
THAN FACEBOOK USERS
Percentage of LinkedIn or Facebook user?
Skills 65% 33%
Job Title 64% 46%
Your Academic Qualification 69% 58%
Your College/Institution Name 70% 73%
Past Employer information 50% 33%
Present Employer Information 66% 57%
LinkedIn Facebook
Which of the information have you updated in your profile on the Social networks?
10

11. 50% MORE JOB Twitter
1%
SEEKERS CREDIT
FACEBOOK AND LinkedIn &
Professional
PERSONAL Connections
40%
CONNECTIONS Facebook &
Personal
OVER PROFESSIONAL Connections
59%
CONNECTIONS AND
LINKEDIN WITH THEIR
CURRENT JOB.
Which of the following social media resources did you use that directly led you to find your current/most recent
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12. JOBSEEKERS
FIND FACEBOOK 306 516
FRIENDS AS
USEFUL AS 534
815
Number of Jobseekers
LINKEDIN 394 394
CONNECTIONS 401
686
FOR CAREER
PROGRESSION 737 1120
0-5% 6-15% 16-25% 26-50% More Than 50% of connections
What percentage of your connections in these social networks can help you with career progression:
12

13. 33% OF PASSIVE JOB SEEKERS
USED FACEBOOK AND LINKEDIN TO
HELP FIND THEIR BEST JOB
OPPORTUNITY.
Passive Job Seekers are 30% more likely
to use inside connections to research a
company
Active 54% 12% 12% 22%
Passive 42% 13% 12% 33%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Job Board Recruiter Company Web Site Social and Professional Connections
Which of the following did you use that directly led you to find your favorite, most preferred or best job opportunity?
13

14. 69% OF JOBSEEKERS USE
COMPANY WEB TO RESEARCH A
COMPANY Passive Job Seekers are
30% more likely to use
inside connections to research
a company
Google Search 21%
Social Media and
64%
Connections
Company website 69%
When you research information about an employer, what are the places you look for information about the company? 14

15. ① 38% OF JOBSEEKERS HAVE THEIR
BOSS AS A FACEBOOK FRIEND
② 77% OF JOB SEEKERS WILL USE
FACEBOOK FOR PROFESSIONAL
CONNECTIONS IF THEY HAD THE
ABILITY TO CONTROL WHAT
INFORMATION THEY CAN SHARE WITH
PROFESSIONAL CONNECTIONS AND
PERSONAL CONNECTIONS
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