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SEOmoz Pitch Deck July 2011

The deck Rand Fishkin used in July 2011 when raising funds for SEOmoz.

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The Next Stage of Moz:How a tiny Mom + Son consultancy became the world leader in SEO Software, and our roadmap to being Seattle’s next $1 Billion company,[object Object],Rand Fishkin, CEO & Co-founder, SEOmoz,[object Object],July 2011,[object Object]
A Little Moz History (now in color!),[object Object],Deeply in debt, and failing to get traffic to clients’ sites, Rand starts the SEOmoz Blog as part of learning the SEO process.,[object Object],Moz’s collection of tools becomes a singular, campaign-based web app. Prices rise to $99 / $499 / $1999 per month.,[object Object],Rand starts working w/ Gillian building websites for small, local businesses,[object Object],SEOmoz takes an investment of $1.1M from Ignition Partners & Curious Office,[object Object],2004,[object Object],1997,[object Object],Nov. 2007,[object Object],Sept. 2010,[object Object],1981,[object Object],2001,[object Object],Feb. 2007,[object Object],Oct. 2008,[object Object],July 2011,[object Object],Linkscape, SEOmoz’s web index and link graph, launches. By December, moz is profitable.,[object Object],SEOmoz is moving from just “SEO” to social media, content marketing, analytics, local and video. To this end, we’ve acquired “Moz.com.”,[object Object],Gillian (Rand’s Mom) founds the company that will become SEOmoz,[object Object],SEOmoz launches its first subscription software product, “PRO” for $39/month,[object Object],Rand drops out of UW, 2 classes from graduation to work full time w/ Gillian,[object Object],Did you know? At one point, Rand + Gillian had just under $500K in personal debt. By 2007, it was all paid off, thanks to the magical super-awesomeness of SEO!,[object Object]
2011 will be our first 8 figure year, and we maintain margins of 83%+,[object Object],Monthly,[object Object],Visits,[object Object],We took one round of financing in 2007; $1.1MM from Ignition + Curious Office,[object Object],April of 2011, we hit 1.2+MM visits/month and 10K+ subscribers,[object Object],In 2009, we dropped consulting entirely,[object Object],More about our history http://www.seomoz.org/blog/the-story-of-seomoz,[object Object]
How’d We Do That?,[object Object]
News/Media/PR,[object Object],SEO,[object Object],Email,[object Object],Research/White Papers,[object Object],Blogs + Blogging,[object Object],Infographics,[object Object],Comment Marketing,[object Object],Social Networks,[object Object],Online Video,[object Object],INBOUND MARKETING!(AKA all the “free” traffic sources),[object Object],Local Portals,[object Object],Forums,[object Object],Webinars,[object Object],Word of Mouth,[object Object],Social Bookmarking,[object Object],Podcasting,[object Object],Direct/Referring Links,[object Object],Type-In Traffic,[object Object],Q+A Sites,[object Object],Up until 2010, SEOmoz had never spent money directly to acquire customers! (No PPC, no ads, just conferences and content production, aka “sweat marketing”) ,[object Object]
That’s what we want to help othercompanies measure + improve through our cloud-based software.,[object Object]

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SEOmoz Pitch Deck July 2011

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