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How to Earn Traffic without Selling Your Soul
1.
How to Earn
Traffic (without selling your soul) Rand Fishkin | CEO http://bit.ly/trafficwithsoul
2.
There’s a War
Going On
3.
Aggressive Marketing
vs. Authenticity
4.
Aggressive Marketing
Demands…
5.
Keyword-Stuffed Posts
Just for SEO
6.
Content Writers Aren’t Particularly
Interested In
7.
Shoving Out More
Posts to Meet Traffic Quotas
8.
Following People on
Twitter Just to Get them to Follow You Back
9.
Begging for Links
and Shares
10.
Submitting Your Site and
Posts in Artificial Ways
11.
Repetitive Social Shares
to Reach a Bored Audience
12.
Doing Distasteful Things Just
to Earn Future Favors From Others
13.
Pushing Visitors to “Subscribe”
or “Follow”
14.
Cold-Emails for Guest
Posts or Links
15.
That Stuff Sucks
16.
Authentic Blogging is
About…
17.
Being You
18.
Writing About What
Excites You
19.
Promoting Only Those Things
that Truly Capture Your Interest
20.
Developing Relationships
with People You Like
21.
We Can Solve
This Problem
22.
Have Your Cake…
23.
And Eat It,
Too
24.
Let’s Talk About Authentic Marketing
25.
(No. It’s not
an oxymoron.)
26.
The Strategy…
27.
Connect Your Passions
28.
With What Your
Audience Needs
29.
Discover the Intersection
of Content You’re Excited About
30.
And Content That Excites Others
31.
Build a Brand
With These Three Qualities:
32.
#1: Loved (specifically by
you)
33.
#2: Unique
34.
#3: Memorable
35.
Commit Yourself to
Trying
36.
And Failing
37.
Again and Again and
Again.
38.
The Tactics…
39.
Don’t Stuff Keywords
and Don’t Write for Keywords
40.
But When You
Write Something, Check if There’s a Searched-for Phrase to Include
41.
Don’t Write 3X
a Day Just to Get More Traffic
42.
Do Commit to
a Consistent Schedule
43.
Don’t Follow People
on Twitter Just to Get a Follow-Back
44.
Do Interact w/
Influencers Whose Content You Like
45.
Do Keep a
High Signal:Noise Ratio
46.
Don’t Beg for
Links or Shares
47.
Do Make it
Easy for Others to Share Your Work
48.
Don’t Submit Everything
You Publish to Every Site Possible
49.
Do Make an
Effort to Promote those Special, “1 in 100” Posts
50.
Don’t Repeat
Social Promotions if You’re Uncomfortable
51.
Do Know that
Only 10-20% of Your Followers/Fans are Online at Any Given Time
52.
Don’t Join Every
Network Under the Sun
53.
Do At Least
Have a Presence on These: Users: 90mm 850mm 200mm 120mm 12mm
54.
Do Share Your
Posts on Your Top 2-3 Networks
55.
Don’t Share Stuff
You Don’t Like Just to Earn Followers/Fans
56.
Do Share Stuff
You Find Amazing & Worthwhile (and find more of it)
57.
Don’t Do Distasteful
Favors Just to Get “You-Owe-Me-Ones”
58.
Do Be Generous
to Others and They’ll Be Generous to You
59.
Don’t Push People
to Subscribe / Follow / Share
60.
Do Make it
Easy to Find Those Features
61.
Don’t Cold Email for
Guest Posts
62.
Do Build Relationships
and Let Your Friends Know You’re Interested
63.
But Rand…
64.
I’m Not a Professional
Marketer
65.
You Don’t Need
to Be.
66.
I Don’t Have
Time for Marketing
67.
20 Minutes per
Post is All I Ask
68.
I Can’t Really Do
This; Can I?
69.
This is when
Geraldine started her blog
70.
This is where
people usually give up.
71.
Past 3 months
are averaging 3.5K visits/day
72.
You Can Do
It.
73.
p.s. SEO 101
For Travel Bloggers http://www.seomoz.org/blog/seo-101-for-travel-bloggers
74.
Rand Fishkin |
CEO @randfish www.seomoz.org/blog rand@seomoz.org http://bit.ly/trafficwithsoul
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