Randall Helms

Berlin Area, Germany Germany

Head of Business Analytics and Consumer Insights at Viewster

Movies/ Television / Radio

My name is Randall Helms, I am a 35 year old dual USA/UK national, and I am the Head of Data Analytics and Consumer Insights at Viewster AG, the Swiss Video-on-Demand startup. Before Viewster I was the Communities Manager at ITN Productions, one of the UK's leading producers of news and entertainment content. At ITNP I was responsible for overseeing both their social media presence (including YouTube channel management) and their audience insight and analytics. In my two and a half years there I played a crucial role in deepening online audience understanding, and was central to a new editorial strategy that grew revenues while cutting production by 40%. I also oversaw the quadrupling o...