1. WEALTH MANAGEMENT IN INDIA
WITH SPECIAL FOCUS ON
ONLINE TRADING”
Presented by:-
Rana
ratnakar
MBA 3rd
sem

2. COMPANY PROFILE
 M SOLUTIONS
 OM SAI ASOCIATES
 KANNLITE MANAGEMENT SERVICES

3. ABOUT M SOLUTIONS
 India first truly client oriented company
 110 channel partners across in India
 Revenues over 50 crores
 Market capitalization of over 150 crores
 Over 50% of revenues flow from our broking
division
 Over 300 employees belonging to over 25
different nationalities 7 stakeholders
 The best employer in india and among the top
20 in india economic times survey

4. INTRODUCTION OF WEALTH MANAGEMET
“Wealth management as a concept originated in the
year 1990’s In u.s.”
“Essentialy, it is a investment advisory concerning
financial planning that provides individual with private
banking, asset management , taxtation advisory,
portfolio management.Among the above services,
portfolio management is genric and the rest are
highly custmize.”
“A professional service which is the combination of
financial/investment advice, accounting/tax services,
and legal/estate planning for one fee.”

5. HELPING TO MAKE WORK OPTIONAL
Making money is difficult. Keeping it is
even harder. Effective management of
your savings is the most important
element of the wealth management
process. It is the foundation upon which
all our other services are based.

6. WEALTH MANAGEMENT SERVICE OBJECTIVES
“your success is our success. Our purpose
is to create a financial solution that will
benefit you and your family, according to
your individual goals and aspirations.”
Our objectives are to:

7. A) ORGANIZE AND SIMPLIFY YOUR FINANCIAL LIFE
B) PROVIDE YOU WITH EXCEPTIONAL INVESTMENT
MANAGEMENT
C) DEVISE A PLAN TO GUIDE YOU THROUGH THE NEXT FIVE TO
10 YEARS
D) HELP YOU BUILD WEALTH THAT IS INDEPENDENT OF YOUR
BUSINESS INCOME

8. E) PROVIDE THE GUIDANCE THAT ALLOWS YOU TO STICK TO THE
LONG-TERM STRATEGY
F) HELP YOU AVOID COSTLY MISTAKES
G) HELP YOU GAIN FINANCIAL PEACE OF MIND
H) FINANCIALLY EMPOWER YOU TO PURSUE YOUR MOST
IMPORTANT LIFE GOALS AND SPEND MORE TIME DOING WHAT
YOU LOVE .

9. RESEARCH METHODOLOGY:
“AN EXPLORATORY RESEARCH HAS BEEN CARRIED OUT TO STUDY THE
BEHAVIOR OF CUSTOMERS. TO MEET THE RESEARCH OBJECTIVE A RESEARCH
FORMATS, TO COLLECT INFORMATION FROM THE RESPONDENTS WAS MADE
& THE INFORMATION WAS COLLECTED THROUGH INDIVIDUAL INTERACTION
WITH THE CLIENT. THE DATA WAS COLLECTED USING SCIENTIFIC METHOD AS
PER THE QUESTIONNAIRE SAMPLE ELEMENTS HAVE BEEN CHOSEN BY
OBSERVATION TECHNIQUES.”

10. RESEARCH DESIGN
RESEARCH WAS CONDUCTED TO KNOW THE SCOPE OF ON LINE TRADING, SO
IT WAS DESIGNED AS ANALYTICAL.
1) SAMPLE DESIGN: DATA FOR THIS STUDY HAS BEEN COLLECTED FROM
PRIMARY SOURCES. FOR THE COLLECTION OF DATA CONVENIENCE SAMPLING
HAS BEEN USED.
2) SAMPLE SIZE: SAMPLE SIZE FOR THE STUDY WAS 100 FOR THE UNIVERSE
OF THE URBAN AREA, DEHRADUN.
PRIMARY DATA: PRIMARY DATA WAS COLLECTED WITH THE HELP OF:
1) QUESTIONNAIRE
2) PERSONAL INTERVIEWS

11. INDIAN STOCK MARKET OVERVIEW
The Bombay stock exchanges (BSE) and the National
Stock Exchange of India Ltd (NSE) are the two primary
exchange in India. In addition, the BSE and NSE have
established themselves as the two leading exchanges.

12. BOMBAY STOCK EXCHANGE (BSE)
> The Bombay Stock Exchange is the oldest exchange in Asia. It
traces its history to the 1850s, when four Gujarati and one Parsi
stockbroker would gather under banyan trees in front of Mumbai's
Town Hall.
> The location of these meetings changed many times, as the number
of brokers constantly increased. The group eventually moved to
Dalal Street in 1874 and in 1875 became an official organization
known as 'The Native Share & Stock Brokers Association'. In 1956,
the BSE became the first stock exchange to be recognized by
the Indian Government under the Securities Contracts Regulation
Act.
> The Bombay Stock Exchange developed the BSE SENSEX in 1986,
giving the BSE a means to measure overall performance of the
exchange.

13. NATIONAL STOCK EXCHANGE (NSE)
The National Stock Exchange of India was set up by Government
of India on the recommendation of Pherwani Committee in
1991.Promoted by leading Financial institutions essentially led
by IDBI at the behest of the Government of India, it was
incorporated in November 1992 as a tax-paying company. In April
1993, it was recognized as a stock exchange under the [[Securities
Contracts (Regulation) Act], 1956.

14. NIFTY
NIFTY is an Index computed from performance of top stocks from
different sectors listed on NSE (National stock exchange). NIFTY
consists of 50 companies from 24 different sectors. NIFTY stands
for National Stock Exchange’s Fifty. The companies which form
index of NIFTY may vary from time to time based on
many factors considered by NSE. NIFTY is for NSE
similarly SENSEX is for BSE

15. HOW M-SOLL DEALS WITH EQUITY TRADING AND THE SERVICES PROVIDED
TO THE CUSTOMERS?
M-soll Provides best services to its customers for equity trading in
comparison to other Financial Securities Companies.
These services are as follows-
Online trading facilities with Express trade terminal.
Express trade terminal is wave based software. Client can easily
download the terminal through M-soll web site. No extra charges
are taken for the use of this terminal. Through this
terminal/software you execute your order within 2 seconds. In this
terminal we get both NSE&BSE On-line at same time. And the
clients can do trading in both NSE&BSE at the same time.

16. INDIVIDUAL CLIENT:
Demat A/c opening charges: Rs 500/- (maintenance Charges Rs
250/-)
Trading A/c free for life time
Trading through offline or website. (www.M-soll.com)
NSE & BSE both are online.
Live applet for watching prices & trading purposes.

17. BROKERAGE
Cash brokerage: - Delivery: 0.50%, Intraday: 0.05% (Negotiable)
Exposure: -4 to10 times (For Intraday)
2 times (For Delivery)
F&O Brokerage: - Buy & Sell 0.05% (Negotiable)

18. COMPETITIVE ANALYSIS
The Major competitors are:
 • 5paisa.com
 • Kotak Securities.com
 • IndiaBulls.com
 • ICICI Direct.com
 • HDFC sec.com

19. 5PAISA.COM
Company Background
 India infoline was founded in 1995 and was positioned as a research
firm. In 2000 e-broking was started under the brand name of 5
paisa.com. Apart from offering online trading in stock market the
company offers mutual funds online.
 It also acts as a distributor of various financial services i.e. Company
Fixed Deposits, Insurance.
Online Account Types
 Investor Terminal : Investors / Students
 Trader Terminal : Day Traders

20. Kotak securities
Company Background
 A Kotak security is the retail arm of Kotak securities. Kotak Securities
limited is a joint venture between Kotak Mahindra Bank and Goldman
Sachs
Online Account Types
•Free Way: Flat Rs 999 Cover Charge p.m, 0.03% per transaction
•Cash Expressway: Spot payment, additional 0.5% charges

21. INDIABULLS
Company Background
IndiaBulls is a retail financial services company present in 70 locations
covering 62 cities. It offers a full range of financial services and
Products ranging from Equities to Insurance. 450 + Relationship
Managers who act as personal financial advisors
Online Account Type
•Signature Account: Plain Vanilla Account with focus on Equity Analysis. The
equity analysis is a paid service even for A/c holders.

22. ICICI DIRECT.COM
Company Background
ICICI Web Trade Limited (IWTL) maintains ICICIdirect.com. IWTL is an
Affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank
Limited
Account Types
•ICICI Direct e-invest Account: Plain Vanilla Account with focus on 2 in 1
advantage. Differentiated in services within the account.
1. Cash on spot
2. Margin Plus

23. HDFC Securities
Company Background
HDFC Securities Ltd, is promoted by the HDFC Bank, HDFC and
Chase Capital Partners and their associates. Pioneers in setting up Dial-
a-share services with the largest team of Tele-brokers.
Online Account Type
HDFC Online Trading A/c : Plain Vanilla Account with focus on 3 in 1
advantage

24. FINDINGS OF COMPETITIVE ANALYSIS
 M-soll has the unique product in the market related to the expectations
desired by the customers.
 The company is innovative and uses the latest technology to improve
the product to fulfill the demands of the customers
 M-soll strategy is to satisfy the customer in terms of their need by
providing them timely services and knowledge about the trade in
equities, mutual funds by giving tips for investment advises
 Brokerage charged by the company is less and competitively better
according to the services provided to the customers

25. LIMITATIONS OF COMPETITIVE ANALYSIS
1) Services of competitors:
2) No proper assurance of right information:
3) Lack of awareness of Stock market:
4) Mostly people comfortable with traditional brokers
5) Inaccurate Leads:
6) Misleading concepts

26. MARKET DATA RESEARCH ANALYSIS
1. Tick the age category to which you belong?
Age Percentage No. of respondent
20-29 10% 10
30-39 15% 15
40-49 50% 50
50-59 10% 10
Above 60 15%% 15

27. DATA INTERPRETATION :-
As the graph shows that most of the respondents belong upto the age
group of 40-49 with 50% of the total share whereas other respondensts
belonging to the other age groups constitue of merely 20%.

28. 2. PLEASE TICK THE GENDER TO WHICH YOU BELONG?
(A)Male 82 (B) Female 18
Male, 82
Female, 18
Male
Female

29. DATA INTERPRETATION:-
As the graph shows that most of the respondents belong to
the male category i.e. 82% male ; 18% female.

30. 3. TICK THE OCCUPATION TO WHICH YOU BELONG ?
Occupation Percentage No. of Respondent
Serviceman 70% 70
Business 20% 20
Professional 2% 2
Student 5% 5
Housewife 3% 3
Others 0 0

31. DATA INTERPRETATION:-
The table and graph indicates that most of respondents are serviceman
constituing 70% share whereas business people and students are next
in the cadre with low percentage such as 20% and 5% respectively,
which means that regular income holder are more prone towards faster
and easy trading.

32. 4. PLEASE TICK YOUR MONTHLY INCOME ?
Monthly Income Percentage No. of Respondent
Up to 10000 2% 2
10000-15000 5%
5
15000-20000 13% 13
20000-25000 20% 20
Above 25000 60% 60

33. DATA INTERPRETATION:-
In this graph we can see that most of the people belong to income
category of above 25000 with 60% share where as the lowest
percantage (2%) of people belong to the income group upto 10000.

34. 5. PLEASE TICK WHERE DO YOU INVEST ?
Area of Invest Percentage No. of Respodent
Fixed Deposit with
banks 23%
23
Mutual Funds 7% 7
Stocks 50% 50
Insurance 8% 8
Real State 8% 8
Govt. Bonds 4% 4
Fixed Deposit
with banks
35%
Mutual Funds
7%
Stocks
27%
Insurance
8%
Real State
18%
Govt. Bonds
5%

35. DATA INTERPRETATION
Above chart shows that most of the people are interested to
invest their money in fixed deposits due to low risk and
whereas very few people are interested in Govt. Bonds due
to its low rate of return

36. 6. PLEASE RANK THE FACTORS THAT INFLUENCES YOUR
DECISIONS TO OPEN A DMAT ACCOUNT ?
Factor influencing for
opening DMAT A/c Percentage
No. of Respodent
Proximity to Trading
Firm 12%
6
Facility Provided by the
trading firm 48%
24
Relationship with
manager 14%
7
Advertisement 6% 3
Recommendation by
friend 10%
5
Brand Name 8% 4
Branch Timing 2% 1

37. Data Interpretation:-
With the help of this graph we came to understand that facility
provided by the trading firm is the very crucial aspect which
influences the customer’s attitude towards opening DEMAT A/C
with the highest percentage constituting almost 48% share. In
spite of this we can observe that relationship with manager get
IInd higher priority factor which influence opening of DMAT A/C
is 14%.

38. LEARNINGS
 I learned to apply a lot of theoretical knowledge into practical use.
 As my work included the sales, I learnt some of the ground rules of
selling my product.
 I also learnt to handle the month end stress when it is time to complete
the targets.
 I also came to know the various work culture rules and ethics that are
required to be followed in the organization.
 I also found that it is very important to build a relationship with a client as
it brings more business

39. CONCLUSION
Wealth management
Wealth managers are beginning to investigate innovative segmentation
methods to manage the changing client profile. Over the next 20 years
wealth managers will done their segmentation methods.
“A professional service which is the combination of
financial/investment advice, accounting/tax services, and
legal/estate planning .”
Online trading
In spite of these optimistic numbers, online trading in India is at a very
nascent stage (about 2 percent of total traded volumes) compared to
countries like South Korea (60 percent), US (40 percent) and UK (20
percent).

41. Ticker window

42. Ord Book- Pending traded canceled
Order Book