How Businesses Connect In The Connected Consumer World
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Ramsey Mohsen's keynote for the #IWCA conference. Topic was regarding how businesses are using social media to improve what they do.
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How Businesses Connect In The Connected Consumer World
- 2. about me: ramsey mohsen Director of Social Media at DEG National speaker regarding Digital Marketing/Social Media Over 6.5+ million views on YouTube Co-founder of the Travel Channel featured „Ugly Christmas Sweater Party‟ (fundraiser) Named one of Ingrams Magazine‟s “Twenty In Their Twenties”
- 3. Founded in 1999 in Overland Park, KS 110+ associates, strategists, designers & developers Trusted partner and significant work for global brands
- 4. `
- 8. TV/LIVING #IWCA | @rm | DEGdigital.com
- 9. #IWCA | @rm | DEGdigital.com
- 12. 92% of people trust recommendations from friends, family, and strangers above any form of advertising. - Nielsen Study
- 14. the customer journey is evolving
- 18. mobile adoption is huge 1.2 billion apps were downloaded in the last week of December. Google confirmed that more than 3.7 million Android devices were activated over the Christmas weekend. 6.8 million new iOS and Android devices activated on Christmas Day alone, 353% increase. On Christmas Day alone, people downloaded an estimated 10 million apps per hour. 73% of men, 63% of women don‟t go 1 hour without checking their phone. #IWCA | @rm | DEGdigital.com
- 19. what does this mean for marketers?
- 20. Your website isn’t a destination. Get over yourself.
- 21. “ 64% of the top 25 CPG brands averaged less than 100,000 visitors per month to their websites. - Emarketer, Accenture, ComScore study ”
- 22. YouTube is the #2 search engine in the world. 4 billion+ hours viewed per month. - ComScore
- 23. Twitter has 500 million+ active users. 50% log in to Twitter each day. - Twitter.com
- 24. Facebook has 1 billion+ users. 50% login once a day. 50% use a smartphone. - Facebook.com
- 25. Average person has 130 friends: (8,000 >> 1,000,000) = 51% more likely to buy 362% more likely to visit Southwest.com “friends of friends” = 165% are more likely to go to your .COM “The power of friends” + Ads 68% likely to remember the Ad x4 increase purchase intent
- 26. significant increase in the number of channels: #IWCA | @rm | DEGdigital.com
- 28. your website is not good enough. It‟s not a destination. A website is 1 component of a larger digital strategy. You must have “outposts” for discovery. All roads lead back to your website. #IWCA | @rm | DEGdigital.com
- 29. You need to have a digital strategy. All the digital channels should support each other. Website Google Search Email Facebook YouTube Twitter #IWCA | @rm | DEGdigital.com
- 30. why does social media work?
- 31. Ambient Intimacy
- 32. What is the ROI of your mom?
- 33. Social media is not new. It is over 15 years old.
- 34. social media is not just for kids. Social Networking Penetration Among Worldwide Demographic Groups Source: comScore Media Metrix, Worldwide #IWCA | @rm | DEGdigital.com
- 35. regardless of age, people are connecting… Percentage of consumers with accounts on social sites: http://briansolis.posterous.com/infographic-generation-y-and-facebook #IWCA | @rm | DEGdigital.com
- 39. blogging case study: blogs.indium.com Engineers who blog Use buyer oriented words 6 months of blogging resulted in a 600% increase in lead-gen. Examples: “Wave Solder Flux Deactivation Temperatures Explained” “Using Integrated Preforms for Solder Fortification” #IWCA | @rm | DEGdigital.com
- 41. online technical documentation is the new sales. “Some offline marketing or advertising message might have gotten our attention. We want to check up. We want to verify. We want detail. We want facts. Particularly for technical, complex products, we want to know what happens AFTER we buy this thing.” - Gerry McGovern #IWCA | @rm | DEGdigital.com
- 42. [this is the slide before the video]
- 44. Are you asking your customers to… Write a Yelp review? Write a LinkedIn review? Like you on Facebook? etc.
- 45. Before I call my clients or send them an email, I check their Facebook updates or Twitter feed.
- 46. what can social media do? Free tools make it relatively inexpensive way to generate leads and increase brand awareness Fast-paced form of communication for free, instant feedback on your product Show your customers you care by quickly responding to their ideas and concerns Follow your competitors helps you stay on top of the industry and keep your product up-to-date #IWCA | @rm | DEGdigital.com
- 47. there is no such thing as a [Facebook] strategy. “The goal is not to be good at social media. The goal is to be good at business because of social media.” – Jay Baer http://www.convinceandconvert.com/social-media-strategy/is-social-media-strategy-required-or-redundant/ #IWCA | @rm | DEGdigital.com
- 48. “ Social media marketing is not easy. At its core, you’re trying to market to audiences that broadly do not wish to ” be marketed to. - Jason Falls
- 49. Social Photos App: Frametastic
- 50. Free Social Scheduling tool: http://bufferapp.com
- 51. “ It takes more than a presence in new channels to improve customer experiences and relationships. - Brian Solis ”
- 52. REMEMBER! You can not solely rely on social media. It can extend and facilitate… but it doesn’t replace.
- 53. Thank you. Questions? www.degdigital.com www.ramseymohsen.com @rm on Twitter
- 54. Facebook sucks if your friends suck.
- 55. The feeds. They are different.
- 56. Thank you. Questions? www.degdigital.com www.ramseymohsen.com @rm on Twitter
Notas do Editor
- 92% of people trust recommendations from friends, family, and strangers above any form of advertising.- Nielsen
- Fluid- evolving- The metrics are new, evolving, and unfamiliar, Why social marketing is so hard
- "Traffic to Old Spice’s YouTube channel surged to 264,969 unique visitors in December 2011. That same month, the Old Spice brand site’s traffic jumped to 56,525 visitors, according to Compete.
- Sam Meers – StoryMom – StoryAmbient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. It helps us get to know people who would otherwise be just acquaintances. It makes us feel closer to people we care for but in whose lives we’re not able to participate as closely as we’d like. Knowing these details creates intimacy. (It also saves a lot of time when you finally do get to catchup with these people in real life!) It’s not so much about meaning, it’s just about being in touch.
- "12,000 customers in just the first two days its e-doors were open."
- "There is no such thing as a Twitter strategy. Or a Facebook strategy. Or a Google + strategy. Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy."
- Burden and opportunity of social is its dependency of content.