Slides from a presentation I did at Lean Kanban France 2016 where I explain the transition from Waterfall to Agile from my perspective as a Product Manager. I focus in particular on different product management configurations we tried.

1. FROM WATERFALL TO AGILE
A Product Manager Journey
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2. THE BEGINNINGS
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3. 1931
Neil H. McElroy
“Brand Men”
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4. 1940s
Hewlett Packard
Technology
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5. !=
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6. Validation too late
in the process
Change is expensive,
disruptive
Slow response to
market changes
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7. LA RÉVOLUTION
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8. Internet
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9. Agile
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10. MY STORY
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11. @ramonguiu
Ramon Guiu
• 14 years in software startups
• 10 years leading product
• Entrepreneur
• Dev, QA, Project Management
• Product Tank Barcelona

12. 2011 – XYLEME
1st PM
30 People
Remote
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13. On Premise
Perpetual Licenses
Waterfall
Long Releases
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14. Vision & Strategy
Requirements & Specs Go To Market
Profitability
TRADITIONAL PM
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15. @ramonguiu

16. THE SCRUM PRODUCT OWNER
Product Backlog
User Stories Share Knowledge
Maximize Value
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17. 1. THE SUPER-PM
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18. TRADITIONAL PM + PO
Product Backlog
User Stories Share Knowledge
Maximize ValueVision & Strategy
Go To Market
SUPER-PM @ramonguiu

19. Team Alignment
&
Collaboration
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20. Does Not Scale
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21. PRODUCT LIFE CYCLE
GrowthIntroduction Maturity Decline
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22. 2. THE ODD COUPLE
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23. @ramonguiu

24. PM AND PO
Product Backlog
User Stories Share Knowledge
Maximize Value
PO
Inbound - Team Focus
Vision &
Roadmap
Features Go To Market
Profitability
PM
Outbound - Market Focus
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25. Customers
Market
STRATEGIC
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26. Customer Proxy?
No Alignment!
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27. 3. DYNAMIC DUO
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28. The
Product
Marketer
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29. PM AND PMK
Users
Vision & Roadmap
Features & User Stories
Backlog
Value and Profitability
Profitability
Sales Enablement
Go-To-Market Strategy
Buyers
PM
PMk
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30. Single Owner
Alignment
Collaboration
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31. Marketed Value
Vs
Actual Value
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32. WHAT’S NEXT?
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33. Opportunity
Backlog
Discovery Track
Development
Backlog
Development Track
Hypothesis, prototypes, and
validation.
Feed development backlog.
Deliver a working product
based on validated.
experiments every 4 weeks.
DUAL TRACK AGILE
Release Release Release Release
LEARN
DELIVER
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34. JOBS TO BE DONE
Situation Needs Goal
WHY do people hire your product?
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35. OBJECTIVES & KEY RESULTS
Company Level
Team Level
Individual Level
Actions
Results
Objectives
Business
Goals
Year
Quarter
Week

36. THANK YOU
Ramon Guiu
ramon.guiu@gmail.com
@ramonguiu