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From Waterfall to Agile - A Product Manager Journey

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Slides from a presentation I did at Lean Kanban France 2016 where I explain the transition from Waterfall to Agile from my perspective as a Product Manager.

I focus in particular on different product management configurations we tried.

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From Waterfall to Agile - A Product Manager Journey

  1. 1. FROM WATERFALL TO AGILE A Product Manager Journey @ramonguiu
  2. 2. THE BEGINNINGS @ramonguiu
  3. 3. 1931 Neil H. McElroy “Brand Men” @ramonguiu
  4. 4. 1940s Hewlett Packard Technology @ramonguiu
  5. 5. != @ramonguiu
  6. 6. Validation too late in the process Change is expensive, disruptive Slow response to market changes @ramonguiu
  7. 7. LA RÉVOLUTION @ramonguiu
  8. 8. Internet @ramonguiu
  9. 9. Agile @ramonguiu
  10. 10. MY STORY @ramonguiu
  11. 11. @ramonguiu Ramon Guiu •  14 years in software startups •  10 years leading product •  Entrepreneur •  Dev, QA, Project Management •  Product Tank Barcelona
  12. 12. 2011 – XYLEME 1st PM 30 People Remote @ramonguiu
  13. 13. On Premise Perpetual Licenses Waterfall Long Releases @ramonguiu
  14. 14. Vision & Strategy Requirements & Specs Go To Market Profitability TRADITIONAL PM @ramonguiu
  15. 15. @ramonguiu
  16. 16. THE SCRUM PRODUCT OWNER Product Backlog User Stories Share Knowledge Maximize Value @ramonguiu
  17. 17. 1. THE SUPER-PM @ramonguiu
  18. 18. TRADITIONAL PM + PO Product Backlog User Stories Share Knowledge Maximize ValueVision & Strategy Go To Market SUPER-PM @ramonguiu
  19. 19. Team Alignment & Collaboration @ramonguiu
  20. 20. Does Not Scale @ramonguiu
  21. 21. PRODUCT LIFE CYCLE GrowthIntroduction Maturity Decline @ramonguiu
  22. 22. 2. THE ODD COUPLE @ramonguiu
  23. 23. @ramonguiu
  24. 24. PM AND PO Product Backlog User Stories Share Knowledge Maximize Value PO Inbound - Team Focus Vision & Roadmap Features Go To Market Profitability PM Outbound - Market Focus @ramonguiu
  25. 25. Customers Market STRATEGIC @ramonguiu
  26. 26. Customer Proxy? No Alignment! @ramonguiu
  27. 27. 3. DYNAMIC DUO @ramonguiu
  28. 28. The Product Marketer @ramonguiu
  29. 29. PM AND PMK Users Vision & Roadmap Features & User Stories Backlog Value and Profitability Profitability Sales Enablement Go-To-Market Strategy Buyers PM PMk @ramonguiu
  30. 30. Single Owner Alignment Collaboration @ramonguiu
  31. 31. Marketed Value Vs Actual Value @ramonguiu
  32. 32. WHAT’S NEXT? @ramonguiu
  33. 33. Opportunity Backlog Discovery Track Development Backlog Development Track Hypothesis, prototypes, and validation. Feed development backlog. Deliver a working product based on validated. experiments every 4 weeks. DUAL TRACK AGILE Release Release Release Release LEARN DELIVER @ramonguiu
  34. 34. JOBS TO BE DONE Situation Needs Goal WHY do people hire your product? @ramonguiu
  35. 35. OBJECTIVES & KEY RESULTS Company Level Team Level Individual Level Actions Results Objectives Business Goals Year Quarter Week
  36. 36. THANK YOU Ramon Guiu ramon.guiu@gmail.com @ramonguiu

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