Its about Marketing, Specifically Focusing Pop Up Marketing. Ramkamalgk'S

1. If new products can come and go
Market

2. why can't the stores
that display them do
the same?
New Concept

3. Pop up Retail Marketing

4. What Is
How it Works the
Reason
Examples
What It
Means Benefits

5. simply
pop-up Pop-up
pop
stores retail
up’s

6. Pop
up What it Means?
retail
The term “pop-up Retail” refers to the short-term
duration of the stores, which "pop up" one day and are gone the next.
simply
pop-up Pop-up
pop
Halloween costume stores stores retail
up’s

7. Pop
Example up
stores
Los Angeles, California
Vacant is bes t known for
pioneering popup retail.
The concept developed after a business trip to Tokyo and was intrigued how
consumers would essentially line up to purchase limited edition products.

8. How it Works
Temporary store
or
a Kiosk
Gather inventory
or
opens its doors
renting retail space. to the public

10. 3 Reasons to Use Pop-Up Retail
1- Curiosity
2- Cost Cuts
3- C arving a Niche

11. 1- Curiosity (desire to know)
park or Circus
park Circus
Customer Curiosity

12. nescafe Singapore Airlines

13. 2- Cost Cuts
save time
Pop-up
helps
business
owners
money

14. An example of this is Procter & Gamble’s (PG)
New York pop-up store.
Cover Girl makeover
Head & Shoulders wash

15. 3- C arving a Niche ( creating a name or place for yourself)
For New businesses
Cash strapped times
Pop-up retail
Economic downturns is Carve a niche
a business mantra
In markets where
buyers are not really
open to trying new
things

16. Bandit Queen, an home décor
pop-up retail to create a lasting impression is
Levi Strauss & Co.

17. Benefits of Opening a Pop-Up Store

18. diet-coke
-live-taste full-campaign

19. A pop-up, sustainable mobile kiosk

20. ebay pop-up store

21. Nokia pop-up store, Bangalore
navigation software Ovi maps on Symbian
phones.

22. Reebok pop-up store New York City

23. TARGET 'PINK' STORE

24. The ways in which you can get started
•Table Space.
•Temporary Stall/Kiosks.
•Local Fairs or Village
Markets.
•Brands on Wheels.

25. How We Can Know Pop Up Store Near By

26. Queries