2. I wanted to gain some feedback from our target
audience (aged 15-23 years), on my poster and
magazine cover for our group trailer
‘Obsession’.
I felt that the easiest way to get the relevant
audience’s reaction to my work was through
social networking. I posted my images on
Facebook asking for feedback, and quickly
received comments stating what my target
audience liked about the pieces, and things that
they would change. I felt this was very
beneficial to my work, as it allowed me to cater
the poster and magazine directly toward the
audience I wanted to attract most.
3. My group also created a twitter account
(@ObsessionA2Media) where we
updated followers on the progress of the
trailer and the promotional pieces, and
posted the final images to gain further
feedback from a different audience to
give us a variation of opinions.
Gaining feedback through social
networking websites also allowed us to
talk with other media groups
(@TheLastLaugh), and we could
comment on their work and I could
therefore highlight how to make my
poster and magazine more unique,
professional and relevant.
4. When we showed our trailer to a range of
different people from within our target
audience, we gained their immediate
opinion of our trailer. Overall the response
was very positive, a lot of people
commented on our use of discontinuous
editing in the second half of the trailer,
during the period of disequilibrium, and
how the pace of the trailer increasing had
a real impact on the tone of the trailer and
made it very exciting and engaging.
The majority of people agreed that the
film being shot mostly in the dark was the
correct decision, as they believed if it was
shot during the day it would appear less
realistic.
5. We used our market research to make
sure our products were catered
towards our target audience. The
research revealed that our target
audience voted fear of the unknown as
the thing which scares them most, with
this in mind we created a killer who
was mysterious, with no identity and
convey them as a constant threat. We
also found out that they are most
interested in films which they can
relate to and portray a sense of
realism, this is why we opted to set to
make the killer go after a girls which
are of a similar age to the audience.
