marketing 4 P's by RK

1. P R E S E N T E D B Y : R A M A L K H A N
P R E S E N T E D T O : S I R Q A I S E R F A R E D

2. MARKETING
MIX
The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand
or product in the market. The 4Ps make up a
typical marketing mix - Price, Product,
Promotion and Place. ... Pricing can also be used a
demarcation, to differentiate and enhance the
image of a product.

3. PRODUCT
The goods and/or services offered by a company to its
customers. variety, quality, design, features, brand name, packaging,
services.
PROMOTION
The amount of money paid by customers to purchase the
product. list price, discounts, allowance, payment period, credit
terms.
PLACE (OR DISTRIBUTION)
The activities that make the product available to
consumers. channels, coverage, assortments, locations,
inventory, transportation, logistics
PROMOTION
The activities that communicate the product’s features and
benefits and persuade customers to purchase the product.
advertising, personal selling, sales promotion, public relations
4Ps
Product, Price, Promotion and Place

5. PRODUCT
• Panels Made of Natural Wood. Most often made of oak, cedar, maple or alder
• Chipboard panels (Chipboard)
• Hardboard Panels (Fibreboard)
• MDF Panels
• Glass Panels
• Vinyl Gypsum Panels (Vinyl Drywall)
• 3D Panel
• PVC Panels

6. Panels Made of Natural Wood. Most often made of oak, cedar,
maple or alder
OAK WOOD
wood that is cut from an oak tree. classified as
a hardwood. There are over 600 species
of oak, but red oak and white oak are
considered to be the most suitable for
woodworking projects.
MAPLE WOOD
soft maple include Acer rubrum, also known as
red maple, and Acer saccharinum, better
known as silver maple. The uses of
hard maple are many. Hard maple can be used
to make floors, furniture, veneers, pianos,
billiard cues, and even cutting boards.

7. CEDAR WOOD
Cedar (scientific name Cedrus) is a genus of cone-
bearing trees in the plant family Pinaceae. They are
native to the mountains of the western Himalaya
and the Mediterranean region. ... Cones take one
year to mature, with pollination in autumn and the
seeds maturing the same time a year later
ALDER WOOD
Alder – The Versatile Hardwood
Alder wood similar to cherry, birch and maple. It
is used in both solid wood and veneer
applications. Alder's fine homogeneous grain
structure and the light uniform color of both
heartwood and sapwood make it easy to form,
fasten and finish.

8. Chipboard panels (Chipboard)
Particle board – also known as particleboard, low-density fibreboard
(LDF), and chipboard – is an engineered wood product manufactured
from wood chips, sawmill shavings, or even sawdust, and a synthetic
resin or other suitable binder, which is pressed and extruded.
CHIPBOARD PANELS

9. Hardboard Panels (Fibreboard)
Hardboard Panels (Fibreboard)
HARDBOARD. Hardboard is a tough smooth panel made with
wood fibers compressed under high pressure and heat. We carry
different thicknesses in both Standard grade and Tempered grade.

10. MDF Panels
MDF PANELS
Medium-density fibreboard (MDF) is
an engineered wood product made by
breaking down hardwood or softwood
residuals into wood fibres, often in a
defibrator, combining it with wax and
a resin binder, and forming panels by
applying high temperature and
pressure. MDF is generally denser
than plywood.

11. Glass Panels
Vinyl Gypsum Panels (Vinyl Drywall)
GLASS PANELS
Glass panels to reach the neat, clean, strong,
lubrication, engineering machinery to completethe
anti-corrosion, safety, content and operation method.
The use of tools and materials is toreach the
standard and all matters.
Vinyl-covered drywall is a gypsum product like
traditional drywall, except it has a layer of
decorative paper on its face. That means you don't
need to mud, tape, sand, paint or do any of the tasks
normally associated with hanging drywall.
Vinyl Gypsum Panels (Vinyl Drywall)

12. 3D Panel
A wall panel is single piece of material, usually flat
and cut into a rectangular shape, that serves as the
visible and exposed covering for a wall. ... The raw
material used for these 3d wall panel is 100%
recycled, compostable and is therefore 100%
biodegradable.
PVC stands for PolyVinyl Chloride. This is the
synthetic plastic polymer and hugely used after
polyethylene and polypropylene. PVC wall
panelling gives you water resistant wall. PVC
wall panel has hollow inner structure, lightweight
and used to decor interior walls. It is also easy to
install PVC wall panel.
PVC PANEL

13. PRICE
Current Profit Maximization
Pricing Strategies
•Status Quo Pricing
•Sets the prices at the market
Majority 80% People do not like
expensive Prices but my
company uses average price of
our Products. But it also depend
uponon customers demand.

14. PLACE
SERVICE PROVIDE
IN LAHORE
IQBAL TOWN,
GULBER,D.H.A,BAHRIA
TOWN ETC
Higher
flexibility in
decision
making
e.g. material
sourcing

15. PROMOTION
Setting-
up
Website
(texts,
graphic
s,
videos)
Adverti
sing on
social
media
daily
visits
Flyerin
g
(Printin
g
Adverti
sing)
Distrib
uting
leaflets.
low
cost.
Events
Sponso
ring
(Public
Relatio
ns).
Provide
s
worksh
ops in
local
commu
nity
Sales.
Promot
ions
Offerin
g
Percent
age-Off
Custom
er
Loyalty
Card.