1. Automotive Marketing and
Media Annual Review 2008:
Critical Issues in a
Restructuring Industry
© 2008 J.D. Power and Associates,
The McGraw-Hill Companies, Inc.
All Rights Reserved.

2. Search engines can be an effective way to reach
consumers looking for auto shopping sites
Web Sites Found By Search Engines
100%
Percentage of Web Site Results
80% 77%
59%
60%
49%
40%
20%
0%
Manufacturer Web Independent Web Dealership Web Sites
Sites Sites
Based to AIUs using search engines; 2007 J.D. Power and Associates New Autoshopper.com Study
© 2008 J.D. Power and Associates,
2 The McGraw-Hill Companies, Inc.
All Rights Reserved.

3. Consumers use search to find vehicle images
Information Found By Search Engines
100%
82%
80%
60%
42%
40%
24%
20%
0%
Images Directions/maps to Videos
local dealerships
Based to AIUs using search engines; 2007 J.D. Power and Associates New Autoshopper.com Study
© 2008 J.D. Power and Associates,
3 The McGraw-Hill Companies, Inc.
All Rights Reserved.

4. 39% of OEM site-shoppers use a 3rd-party search
engine to help navigate the site
How Find the Next Thing Looking For
On an Automotive Web Site
75%
68%
60%
45%
43%
39%
30%
15%
0%
Browse/Click through Use Site's Search Leave Site and Use
Site Engine Search (e.g., Google)
Source: 2007 J.D. Power and Associates Manufacturer Web Site Evaluation Study
© 2008 J.D. Power and Associates,
4 The McGraw-Hill Companies, Inc.
All Rights Reserved.

5. Google continues to dominate and grow in AIU
search usage
Top 5 Search Engines
58%
Google
30%
Yahoo!
14% 2007
MSN Search
2006
8%
AOL Search
4%
Ask.com
0% 10% 20% 30% 40% 50% 60% 70%
Pe rce nta ge of AIUs Visiting Se a rch Engine s
Based to AIUs; 2006-2007 J.D. Power and Associates New Autoshopper.com Study
© 2008 J.D. Power and Associates,
5 The McGraw-Hill Companies, Inc.
All Rights Reserved.