1. Digital Advertising Measurability & Marketing Insights Gained Display Advertising Impact on Search

7. Impact on Search Click Through Rates for Display Advertisers Consumers exposed to an advertisers’ online display advertising were more likely to click on search results than those who were not exposed ORGANIC SEARCH: Automotive Consumers exposed to dealership display ads were 180% more likely to click an organic search link to that dealer’s web site. PAID SEARCH: Automotive Consumers exposed to a dealer’s display ads were 183% more likely to click a paid search link for that Dealer. Paid: Paid text-based search ads that describe the dealer’s website and products and services offered Organic: Non-paid text-based listings that describe dealer’s website and products and services offered. N/A: Insufficient data available