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Intentsys	Customer	Success	Story	
Consumer	Goods	
Tat	Chuan	Acoustic	
Centralized	Sales	Data	in	Salesforce	
Quick	Facts	
	
Company:	
• Name:	Tat	Chuan	Acoustic	
• Location:	Singapore	
• Industry:	Consumer	Goods		
• Products:	Sonos	&	Klipsch	Brands	
• Operations:		SG,	MY,	HK,	CN,	PH,	ID,	TH	
• Number	of	Employees:	50	
	
Challenges	and	Opportunities:	
• Preparing	Sales	Analytics	is	a	chore	
• Data	of	involved	applications	are	not	in	
integrity.	Data	is	being	pulled	from	sources	
and	pre-processed	for	analytics	activities.	
• These	manual	activities	could	be	automated	
	
	
Solution:	
To	centralize	sales	data	in	Salesforce	by	
integrating	relevant	data	source	systems	
	
	
Benefits:	
• Convenient	ah-hoc	sales	analytics	without	
manual	sync	operations	and	validations	
beforehand	
• Eliminating	human	errors	
• In	sync	daily	rather	than	weekly	
	
Intentsys	Services:	
• Translated	business	requirements	into	
Integration	Scenarios	on	MuleSoft	Platform	
• Synchronized	Master	data	and	Transactional	
data	between	Salesforce	and	a	homegrown	
Promoter	Management	System	
• Built,	tested	and	assisted	in	go-live	
	
	
Implementation	Highlights:	
• Customer	provided	Business	and	Technical	
Knowledge	in	one	Go-to	person	
• Project	went	live	after	3	months	
• Assumed	ROI	<12	months	
	
	
Why	MuleSoft	&	Intentsys:	
• Opted	for	MuleSoft	after	failed	attempt	to	
integrate	Salesforce	with	Netsuite.		
• MuleSoft	Product	is	a	Leader	in	3	Gartner	
Quadrants	
• MuleSoft	operates	in	Singapore	and	
introduced	Intentsys
Tat	Chuan	Acoustic	(TCA)	is	a	leading	player	in	the	audio	distribution	industry	in	Singapore	
with	a	fast-expanding	presence	in	Southeast	Asia.	The	company	has	been	in	existence	since	
1966.	
The	new	management	team	is	made	up	of	a	group	of	young	professionals	whose	goal	is	to	
take	TCA	out	of	the	traditional	audio	industry,	break	into	new	grounds	and	creatively	
position	the	company	on	the	cutting	edge.	
	
Intentsys	Customer	Success	Story	
Consumer	Goods	
	 	 	
Intentsys	Competencies:	
	
	
www.intentsys.net	
Building	Bridges	in	Software	
About	Intentsys:	
Intentsys, short for Integrated Enterprise Systems, is passionate about bridging the space that connects Enterprise Systems,
Components, Devices, Things, Machines and People. Intentsys strongly believes in the dawn of the Digital Enterprise. Eventually,
companies of all sizes and industries will have to become Software-Driven Businesses to run successfully.
In	the	Cloud	
TCA	leverages	Salesforce	to	
serve	their	customers.	To	set	up	
for	company	growth	and	to	run	
lean	backend	operations,	the	
CEO	opted	to	switch	to	Netsuite	
(ERP)	cloud,	shares	Benedict	
Yeo,	the	IT	Systems	Manager.	
The	team	knew	that	these	
systems	needed	to	integrate	
their	processes	and	worked	
with	a	Systems	implementer	to	
bring	in	the	subject	matter	
expertise.	After	a	long	project	
time,	numbers	still	didn’t	tally	
between	systems	and	eventually	
MuleSoft	was	selected	to	get	the	
job	done	within	3	months.	
	
	
Challenge	with	Sales	Analytics	
Meanwhile,	Benedict	was	asked	
to	help	develop	a	Promoter	
Management	System	on	a	
Custom	Platform.		
While	successfully	operating,	
the	custom	system	was	not	in	
sync	with	Salesforce.		
The	impact	was,	data	had	to	be	
collected	from	both	sources	in	
order	to	analyze	sales	activities.	
	
Thus,	Benedict	spent	hours	a	
week	to	keep	systems	in	
integrity	via	down-	and	
uploads	and	complex	
validations.	Due	to	the	effort	
at	hand,	it	was	agreed	to	sync	
systems	only	in	a	weekly	
fashion.	
	
Solution	-	Centralize	Sales	
Data	in	Salesforce	
	
Yassy	Chan,	the	Business	
Manager,	shared	that	she	
needed	a	speedy	ad-hoc	
report	of	consolidated	sales	
activities.	
Eventually	the	team	chose	to	
centralize	sales	data	by	
integrating	processes	once	
more	using	the	MuleSoft	
platform.	
Intentsys	listened	to	the	
team’s	requirements,	which	
were	clear	and	well	
articulated	from	the	start.	
	
	
	
	
Go-Live	in	time	and	on	budget	
After	the	initial	phase,	which	
solved	a	Salesforce/Netsuite	
discount	issue,	Intentsys	built	a	
number	of	Master	data	and	
Transactional	Data	process	
flows	between	Salesforce	and	
the	Promoter	Mgmt	system.	All	
test	systems	were	in	the	public	
cloud,	so	Intentsys	only	visited	
TCA	for	testing	and	clarification	
purposes.	
After	2	months	of	building	and	
testing	and	another	month	of	
Data	Migration	and	Custom	
System	upgrade,	the	solution	
went	live	and	is	now	with	
Intentsys	support.	
	
Manage	Ops	by	Exception	
Benedict	was	relieved	when	the	
project	went	live	smoothly.	He	
mentioned	that	multiple	tests	
prior	to	go-live	helped	to	
prevent	any	surprises.	Now,	he	
receives	daily	update	emails	by	
the	solution	to	help	him	taking	
action	by	exception	only.	No	
news	is	good	news.

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Customer success story Tat Chuan Acoustic

  • 1. Intentsys Customer Success Story Consumer Goods Tat Chuan Acoustic Centralized Sales Data in Salesforce Quick Facts Company: • Name: Tat Chuan Acoustic • Location: Singapore • Industry: Consumer Goods • Products: Sonos & Klipsch Brands • Operations: SG, MY, HK, CN, PH, ID, TH • Number of Employees: 50 Challenges and Opportunities: • Preparing Sales Analytics is a chore • Data of involved applications are not in integrity. Data is being pulled from sources and pre-processed for analytics activities. • These manual activities could be automated Solution: To centralize sales data in Salesforce by integrating relevant data source systems Benefits: • Convenient ah-hoc sales analytics without manual sync operations and validations beforehand • Eliminating human errors • In sync daily rather than weekly Intentsys Services: • Translated business requirements into Integration Scenarios on MuleSoft Platform • Synchronized Master data and Transactional data between Salesforce and a homegrown Promoter Management System • Built, tested and assisted in go-live Implementation Highlights: • Customer provided Business and Technical Knowledge in one Go-to person • Project went live after 3 months • Assumed ROI <12 months Why MuleSoft & Intentsys: • Opted for MuleSoft after failed attempt to integrate Salesforce with Netsuite. • MuleSoft Product is a Leader in 3 Gartner Quadrants • MuleSoft operates in Singapore and introduced Intentsys
  • 2. Tat Chuan Acoustic (TCA) is a leading player in the audio distribution industry in Singapore with a fast-expanding presence in Southeast Asia. The company has been in existence since 1966. The new management team is made up of a group of young professionals whose goal is to take TCA out of the traditional audio industry, break into new grounds and creatively position the company on the cutting edge. Intentsys Customer Success Story Consumer Goods Intentsys Competencies: www.intentsys.net Building Bridges in Software About Intentsys: Intentsys, short for Integrated Enterprise Systems, is passionate about bridging the space that connects Enterprise Systems, Components, Devices, Things, Machines and People. Intentsys strongly believes in the dawn of the Digital Enterprise. Eventually, companies of all sizes and industries will have to become Software-Driven Businesses to run successfully. In the Cloud TCA leverages Salesforce to serve their customers. To set up for company growth and to run lean backend operations, the CEO opted to switch to Netsuite (ERP) cloud, shares Benedict Yeo, the IT Systems Manager. The team knew that these systems needed to integrate their processes and worked with a Systems implementer to bring in the subject matter expertise. After a long project time, numbers still didn’t tally between systems and eventually MuleSoft was selected to get the job done within 3 months. Challenge with Sales Analytics Meanwhile, Benedict was asked to help develop a Promoter Management System on a Custom Platform. While successfully operating, the custom system was not in sync with Salesforce. The impact was, data had to be collected from both sources in order to analyze sales activities. Thus, Benedict spent hours a week to keep systems in integrity via down- and uploads and complex validations. Due to the effort at hand, it was agreed to sync systems only in a weekly fashion. Solution - Centralize Sales Data in Salesforce Yassy Chan, the Business Manager, shared that she needed a speedy ad-hoc report of consolidated sales activities. Eventually the team chose to centralize sales data by integrating processes once more using the MuleSoft platform. Intentsys listened to the team’s requirements, which were clear and well articulated from the start. Go-Live in time and on budget After the initial phase, which solved a Salesforce/Netsuite discount issue, Intentsys built a number of Master data and Transactional Data process flows between Salesforce and the Promoter Mgmt system. All test systems were in the public cloud, so Intentsys only visited TCA for testing and clarification purposes. After 2 months of building and testing and another month of Data Migration and Custom System upgrade, the solution went live and is now with Intentsys support. Manage Ops by Exception Benedict was relieved when the project went live smoothly. He mentioned that multiple tests prior to go-live helped to prevent any surprises. Now, he receives daily update emails by the solution to help him taking action by exception only. No news is good news.