1. Quick Guide
All you need to know about
SimilarWeb.com
to make the most of it for
your online competitive
analysis

2. Why SimilarWeb?
 SimilarWeb helps you get the full picture of the traffic going to your
competitor sites and the sources of this traffic.
 Understand competitor websites‟ strengths and weaknesses to
inform your marketing strategy.
 Compare your traffic activity against competing websites to
benchmark performance and success.
 Use web rankings and traffic trends to stay on top of changes in your
industry.

3. Welcome! To get started simply enter the name of the
site you‟d like to explore and press „analyze‟:
We‟ll use Nba.com as an example

4. After entering the name of the site and clicking on „analyze‟ a six-part
report will appear. The first part gives you an overview for the site‟s
traffic.

5. The content in the Overview is split on 3 rows
This section shows the
rankings for the website
among all other sites on
the web, in its biggest
country and within the
category where the
website analyzed
belongs.
The Traffic
Sidebar reach over
allows the past 6
you to
navigate
months &
between user
the engagemen
different t.
parts of
the
report, Sources of
click on traffic to the
the website
icons or
classified
scroll
into six
down to
categories.
see the
other
sections

6. To compare traffic activity with competing sites click on „add
competitor‟ and add another website URL.
Press here

7. For example, this is what we see after selecting espn.com as a
competitor of nbc.com

8. The second part of the report presents the geographical distribution of
the site audience.

9. The third part of the report analyzes the leading sites referring traffic
to nba.com and also which websites are receiving traffic from within
nba.com

10. The fourth section let‟s you understand the most important paid and
organic keywords for nba.com and you can also see which search
engines are bringing most traffic

11. The fifth section analyzes the share of traffic coming from social
networks.

12. The sixth part will help give you a broader understanding of the
website‟s audience. Which other websites are popular among
visitors of nba.com? What other categories and topic are they also
interested in?
Click on a
category to
get a list of
the Top 100
sites in the
chosen
category.

13. The last part uses SimilarSites technology to show you other
websites that are relevant to the one you‟re researching.
This is a great tool to discover sites with similar content competing for the same traffic. It‟s
also a resource to find new leads.

14. The „Top Websites‟ feature on the top bar will help you find out the
biggest websites in the world. You can also choose to see the biggest
websites in a specific country and category.
After clicking “Top Websites” you‟ll have to enter the category
you‟re interested in researching as well as the country you‟d
like to review. Click on “filter” to see the Top 100 hundred
sites in your chosen category & country.

15. Below you can see the result page after selecting the Sports
Category in United States

16. Thank you for using
SimilarWeb!
We love feedback, suggestions and
questions. You can can contact us
here:
similarweb.com/contactus