1. Seorak
InterNet Marketing Guidelines
Internet Marketing Steps For Web Promotion:
1. Search Engine Optimization
2. Social Media Optimization
3. Internet Research
These are basic steps for web promotion by using
internet marketing strategy.

2. Search Engine Optimization
The process of editing or creating a website according to search engines guidelines
and to make them search engine friendly to get high page rank on search engine
result pages (serps), known as search engine optimization (seo).
Basically in Seo, there are two important activities involved:
 On-page Optimization
 Off-page Optimization

3. On-Page Optimization
On-page optimization is the first and most important step in entire seo before
optimizing anything on world wide web and various search engines. So lets do some
focus on its important factors.
On-Page Search Engine Optimization Steps :
1. Choose Keywords
2. Meta Keywords
3. Page Title
4. Meta Description
5. Url Structure
6. Heading Tag
7. Page Content
8. Add a Call to Action
9. Internal Links
10. Images
Note: All steps are according to Google latest algorithms change (Penguin & Panda)

4. On-Page Search Engine Optimization Tools
Google Tools For On-page Search Engine Optimization (SEO)
 Website Analysis
 W3c Validation
 Keyword Density
 Google Ad words
 Google Analytics
 Google Traffic Estimator
 Google Ad Planner
 Google Insight For Search
 Google Trends
 Google Alerts
 Google Zeitgeist
 Google Website Optimizer
Famous Tools For Website Analysis and make them seo friendly:
 Wordtracker , Overture, Copyscape & Seomoz - OpensiteExplorer Tool
Note :After finishing all the above steps, you can start “Off-Page Optimization” procedure.

5. You may delete this page.
Off-Page Search Engine Optimization
 Community Creation ( For Online Reputation Management )
 Blogging
 Forum Posting
 Search Engine Submission
 Directory Submission
 Social Bookmarking
 Link Exchange
 Link Baiting
 Cross Linking
 Photo Sharing
 Video Promotion
 Business Reviews
 Local Listing & Yellow Pages
 Article Submission
 Press Release Submission
 Classified Submission
 Social Shopping Network
 Answers
 Document Sharing
 CSS, W3c, RSS Directory Submission
 Widget & Gadget Development
 PPC Ad Campaign