1. Vision

2. What is vision statement? Your VISION defines how you want your business to be seen externally — by clients, suppliers, investors and even competitors. It's what you constantly strive to attain, and it becomes your reason for being.

4. Get the 'feel' of Vision Statements by checking out the samples and examples of Vision Statements of some big companies and small establishments

7. Your Vision - future plans with aims and objectives

8. Pick out the most important points

9. Obtain input from other people

10. List some positive words - words of aspiration and inspiration for Vision statements

11. Select your most important words and combine in one sentence or put your most important sentences together which must be combined in one short paragraph

13. DHL :- Customerstrust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share.

15. What is mission statement? Your MISSION is what you intend to become or accomplish. It should be challenging but achievable. A well-written mission statement demonstrates that you understand your business, have defined your unique focus, and can articulate your objectives concisely to yourself and others.

16. How to write Mission statement? A Mission Statement should be short, concise, clear, vivid and inspiring. The most effective way to write a Mission Statement is to avoid jargon, complicated words or concepts - remember you are writing this for the public, not just employees of the company. A company Mission Statement should be included in documents such as Business Plans and Staff Handbooks. A Mission Statement can be described as a cross between a company slogan, or tagline, and an executive summary!

18. Wal-Mart :-Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses

20. Rajesh Kumar,2ndyrMBA,DMS,pondicherry university