MKTG 575 4Running head TITLE IN LESS THAN 51 CHARACTERS CA.docx
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Pitch deck template
MKTG 575 4Running head TITLE IN LESS THAN 51 CHARACTERS CA.docx
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MKTG 575 4 Running head: TITLE IN LESS THAN 51 CHARACTERS CAPITALIZED Advertising Plan Your Name Here Keller University Date (optional) Executive Summary Introduction Start your paper here. An introduction paragraph is a good idea. It should state the purpose of the BFI paper about your consumer product and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph. Recommendation Overview Indent first sentence in each paragraph five spaces. The product concept should be spelled out very clearly. Purpose of the Project This section summarizes who, what, where, when, why, and maybe how; it explains the purpose of the project. Product Concept Description Describe of your product …this area can be brief. But, physically describe the offering, does it come in different colors, different engines, what choices does the consumer have? Pricing, Promotion, & Placement Concept Description Describe of your product’s pricing, promotion, and channel of distribution (or placement plan – where can consumer’s buy this) …this area can be brief – one sentence for each is fine. Pricing xxx Promotion xxx Placement (Channel of Distribution) xxx Target Market Indent first sentence in each paragraph five spaces – ages, incomes, genders, psychographics? What is the size of this new target market? Remember, this is the consumer that will buy this product and use the product. Basis for Recommendation This provides your rationale as to why the company should pursue this product. You will need at least three to five solid reasons in support of your idea. Company Background Include the name of the company that will fund own this product offering. Is this an existing company or a new venture? Strategic Fit Does this idea fit the corporate strategy or business line – why? If you did not use an existing company – then what is your corporate strategy to get your brand known. This can be a difficult task to do when you are entering a ‘new to the world’ brand. What is your plan? Forecast - Revenue & Unit Estimates Consider the revenue and unit expenditure – use tables here along with text, present in an organized manner. Consider the capital requirements – use tables here along with text if needed, present in an organized manner. This is a general forecast on your profitability. Do not stress about this – but make a good effort at identifying the profitability you may see in regards to this venture. Instead of the below titles, you might use Monthly costs if you were opening a store – what is the rental of your new location and include an estimate on utilities. How many units are you going to sell each month – so you could include a column that is Units Projected to Be Sold Monthly. Truly it is easy as this – make a good effort to identify profitability. . Unit Cost Sales Cost Revenue Concept Development Plan What is required to get this concept developed and tested? Project Timing Provide an overvi ...
MKTG 575 4Running head TITLE IN LESS THAN 51 CHARACTERS CA.docx
- MKTG 575 4 Running head: TITLE IN LESS THAN 51 CHARACTERS CAPITALIZED Advertising Plan Your Name Here Keller University Date (optional) Executive Summary Introduction Start your paper here. An introduction paragraph is a good idea. It should state the purpose of the BFI paper about your consumer product and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph. Recommendation Overview Indent first sentence in each paragraph five spaces. The product concept should be spelled out very clearly. Purpose of the Project This section summarizes who, what, where, when, why, and maybe how; it explains the purpose of the project. Product Concept Description Describe of your product …this area can be brief. But, physically describe the offering, does it come in different colors, different engines, what choices does the consumer have? Pricing, Promotion, & Placement Concept Description Describe of your product’s pricing, promotion, and channel of distribution (or placement plan – where can consumer’s buy this) …this area can be brief – one sentence for each is fine.
- Pricing xxx Promotion xxx Placement (Channel of Distribution) xxx Target Market Indent first sentence in each paragraph five spaces – ages, incomes, genders, psychographics? What is the size of this new target market? Remember, this is the consumer that will buy this product and use the product. Basis for Recommendation This provides your rationale as to why the company should pursue this product. You will need at least three to five solid reasons in support of your idea. Company Background Include the name of the company that will fund own this product offering. Is this an existing company or a new venture? Strategic Fit Does this idea fit the corporate strategy or business line – why? If you did not use an existing company – then what is your corporate strategy to get your brand known. This can be a difficult task to do when you are entering a ‘new to the world’ brand. What is your plan? Forecast - Revenue & Unit Estimates Consider the revenue and unit expenditure – use tables here along with text, present in an organized manner. Consider the capital requirements – use tables here along with text if needed, present in an organized manner. This is a general forecast on your profitability. Do not stress about this – but make a good
- effort at identifying the profitability you may see in regards to this venture. Instead of the below titles, you might use Monthly costs if you were opening a store – what is the rental of your new location and include an estimate on utilities. How many units are you going to sell each month – so you could include a column that is Units Projected to Be Sold Monthly. Truly it is easy as this – make a good effort to identify profitability. . Unit Cost Sales Cost Revenue Concept Development Plan What is required to get this concept developed and tested? Project Timing Provide an overview of your timing for this project and discuss any issues and road blocks that might occur. Project Contingency Plan All good managers have a contingency plan, what is yours? Conclusion Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion. References APA format please Consider using this web site for assistance:
- http://www.calvin.edu/library/knightcite/index.php