Mobile and Cloud Labs is developing a big data storage appliance called Argo to address the huge demand for flash storage. Argo will provide dense flash storage in a modular system with high performance, low latency and power efficiency using NVMe over PCIe. It aims to replace existing flash storage systems by offering greater scalability, flexibility and lower cost per gigabyte compared to competitors. Mobile and Cloud Labs plans to target applications such as data analytics, caching and virtualization in large datacenters.

1. © 2013 Copyright Mobile & Cloud Labs 1
Mobile and Cloud Labs
Big Data Storage Appliance
Business Plan

2. © 2013 Copyright Mobile & Cloud Labs 2
92% WW Data Created since 2011

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Huge Demand for Flash Storage Coming!
Other source :datacentermap.com
 Over 3000 Datacenters with over 100K Servers/Datacenter
 300M servers currently deployed in 3000 Datacenters
 10M Servers sold annually- To replace 300M servers need 30 Years!!
 @42% CAGR over 90% Servers and Storage need to be replaced by 2020

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Flash System End Applications : HPC/Web2.0

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Scale in Datacenter – Growing Strategy

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NVMe Switch + SSD Storage Market and Opportunity
Value Prop
MCL Market Leader in PCIe Switch , enables HBA less
Server , Billions($) in power cost savings with use of NVMe Technology
JBOF provides Customization/Scalability options to Datacenter customers
Market
Storage System TAM - $42B in 2016
SSD Enterprise System TAM - $5.64B in 2016
MCL SAM - $2.82B (50% PCIe penetration)
MCL SOM – 5% of MCL SAM by 2016(Est.)
Competition: FCOE, SAS, Ethernet
ASP of $20/Gb for SSD system storage appliance
Problem
High Cost and high latency -$20/Gb for SSD System Storage
HBA adds high power(10W-30W) and cost $500-$1500 in 1K-10K volumes for
Server and Switch
Solution $2-$5/Gb for SSD storage/better flash endurance/Scalable/Flexible - JBOF
End
Application
Platform - Disaster recovery,Caching,Big Data Analytics,
Hot Storage applications, Low Latency data management
Applications- Financials, ERP, HPC, Netflix, You Tube, Flickr, etc..
IDC Data: Refer Back up slides for Details

7. © 2013 Copyright Mobile & Cloud Labs 7
Unlocking Value in Data
• 60%
Online
transactions
• 97/100
Top global banks
• 23/25
Top global
retailers
Reduce Batch
Processing Costs
Analytics on
Big Data
How can we
quickly and
affordably
access and
process this
data?

8. © 2013 Copyright Mobile & Cloud Labs 8
MCL Big Data Appliance
Mainframe
z/OS
Logs
HDFS
MapReduce
DB2/VSA
M/IMS
 Enterprise
 Easy access to
mainframe and non-
mainframe data
 Easy import / Export
from /to Big Data
Platform
 No SQL, ETL or staging
(Simple drag/drop UI)
 On demand and elastic
Big data cluster
 Argo
 Secure appliance
 Low latency
 High performance
processing
 Linear scalability
Oracle /
Sybase
Tera
Data

9. © 2013 Copyright Mobile & Cloud Labs 9
Analysis - Flash Storage Systems
Parameters Astute Violin Memory
Nimbus
Data
SolidFire Pure Storage Skyera
Product Name Violin 6212 Violin 6222 Violin 6232 Violin 6264 Gemini SF3010 SF6010 SF9010
Flash Type MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC
Raw Storage
Capacity
1.6TB-
45.6TB
13TB 24.2TB 35.2TB 70.3TB 3TB-48TB 3TB 6TB 9.6TB
2.75TB-
11TB
2.75TB-
23TB
62TB
Storage Capacity
(Dedup+ Data
Compression)
373TB 5-50+ TB
5-
100+TB
Max 4K
IOPs(Mixed)
140K 200K 350K 500K 750K up to 2M 250K 250K 375K
up to
200K
400K/8
K IOPs
up to 5M
Power 1400W 1600W 1750W 1500W 350W 150W 450W 600W 670W 800W
Latency <500usec <500usec <500usec <500usec 50usec <1ms <1ms
System Bandwidth
1.5GB/s 2.5GB/s 4GB/s 4GB/s
up to
12GB/s
2.5GB/s 2.5GB/s 2.5GB/s
System Bandwidth
12Gb/s 20Gb/s 32Gb/s 32Gb/s 72Gb/s 20Gb/s 20Gb/s 20Gb/s
8Gb/s//
10Gb/s
8Gb/s//
10Gb/s
10Gb
E/16Gb FC
ASP/Gb $25 $25 $25 $25 $25-$35 $15-$20
# of Ports 2 4/8 2 2 2 8 8 16
VIMM Count(Data
+ Hot Spare)
20+4 40+4 60+4 60+4
Flash Endurance
3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty
up to 10 year
Warranty
5 Year
Warranty
5 Year
Warranty
Enclosure
Dimensions
2RU 3RU 3RU 3RU 3RU 2U(3.5") 1RU 1RU 1RU 4RU 4RU 1RU

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Product Proposal : NVMe Converged System
32 Port
QSFP Switch @
4GB/s/Port
8/16G FC HBA
40/100G NIC
Multilane
1RU
16 Port QSFP Interconnect
Up to 50TB-100TB Flash Storage
NVMe Interface
PCIe Retimers: $5/~1W/Port
PCI Express
CPU/Host3
CPU/Host2
CPU/Host1
CPU/Host4
PCI Express
PCI Express
PCI Express
16 QSFP
Ports
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
4 Quad Port
Gen3 Retimer
10TB
10TB
10TTB
10TB
4 Mezzanine
Fusion-io
Cards
16 Port QSFP
Interconnect
16 QSFP
Ports
16 QSFP
Ports
Argo-1 Argo-2
Up to 32 port Switch + Up to 100TB SSD Storage in 2U configuration

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Proprietary Flash Arrays
Violin Memory: 70TB in 3U Skyera: 44TB in 1U
High Density Flash Storage

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M.2 based Hot-Swap Module
M.2
SSD
1:1
M.2
SSD
0:0
M.2
SSD
0:1
M.2
SSD
1:0
M.2
SSD
0:2
M.2
SSD
0:3
M.2
SSD
0:4
M.2
SSD
0:5
M.2
SSD
1:2
M.2
SSD
1:3
M.2
SSD
1:4
M.2
SSD
1:5
64 Lane PCIe Bridge
89H64H16G3
(12 x4 G2 down, 2 x4
G3 up)
x4 Gen2
x4 Gen3
PCIe x8 Edge Connector
Storage Module
SanDisk A110
Samsung XP941
Product Architecture

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• Up to 768 standard M.2 PCIe flash drives
• Up to 4 Intel Avoton microserver boards
• Up to 8 generic PCIe 3.0 x8 cards
High Density Flash Library

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Flash Storage Bank

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• Up to 768 standard M.2 PCIe flash drives
• Up to 4 Intel Avoton microserver boards
• Up to 8 generic PCIe 3.0 x8 cards
High Density Flash Library

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Why MCL Storage System?
• Modular/Scalable/Vendor Agnostic White Box-JBOF
• MCL has over a decade’s experience and is instrumental in driving PCIe
based systems.
• Partners with industry expert Flash Controller/Module makers and
Software Vendors
• Met and spoke to over 10 potential customers who are excited about
JBOF allowing them lower latency, low power, flexibility and density
• Key enabler of NVMe Technology
• Can scale WW support structure easily to meet support demands

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Argo Test Plan in MCL Datacenter

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Argo Positioning: Dense JBOF
Parameters MCL Argo Astute Violin Memory
Nimbus
Data
SolidFire Pure Storage Skyera
Product Name Proposed Violin 6212 Violin 6222 Violin 6232 Violin 6264 Gemini SF3010 SF6010 SF9010
Flash Type MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC
Raw Storage
Capacity
200TB
1.6TB-
45.6TB
13TB 24.2TB 35.2TB 70.3TB 3TB-48TB 3TB 6TB 9.6TB
2.75TB-
11TB
2.75TB-
23TB
62TB/125TB
/250TB/
500TB
Storage Capacity
(Dedup+ Data
Compression)
1000TB 373TB 5-50+ TB
5-
100+TB
Max 4K
IOPs(Mixed)
750K 140K 200K 350K 500K 750K up to 2M 250K 250K 375K
up to
200K
400K/8
K IOPs
up to 5M
Power 500W 1400W 1600W 1750W 1500W 350W 150W 450W 600W 670W 800W
Latency <250usec <500usec <500usec <500usec <500usec 50usec <1ms <1ms
System Bandwidth
4GB/s 1.5GB/s 2.5GB/s 4GB/s 4GB/s
up to
12GB/s
2.5GB/s 2.5GB/s 2.5GB/s
System Bandwidth
32Gb/s 12Gb/s 20Gb/s 32Gb/s 32Gb/s 72Gb/s 20Gb/s 20Gb/s 20Gb/s
8Gb/s//
10Gb/s
8Gb/s//
10Gb/s
10Gb
E/16Gb FC
ASP/Gb $5-$10 $25 $25 $25 $25 $25-$35
# of Ports 32 2 4/8 2 2 2 8 8 16
VIMM Count(Data
+ Hot Spare)
20+4 40+4 60+4 60+4
Flash Endurance
3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty
up to 10 year
Warranty
5 Year
Warranty
5 Year
Warranty
Enclosure
Dimensions
2RU 2RU 3RU 3RU 3RU 3RU 2U(3.5") 1RU 1RU 1RU 4RU 4RU 1RU

19. © 2013 Copyright Mobile & Cloud Labs 19
Product Strategy - Differentiate and Compete
ARGO
Ecosystem
SSD Card
Partners
Software
Partner (Dedup,
etc.)
Software
Partner -
Hyderabad
Manufacturing
Partner
Value : Scalability, Vendor Agnostic, Flexible JBOF

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Revenue Opportunity : Products
Retimer Adapter Cards for Server
Switches and Storage-JBOF
+ Big Data Software
Interconnects
Third Party Software Integration in to Argo - System Integrator Like Dell/HP

21. © 2013 Copyright Mobile & Cloud Labs 21
Back Up Slides

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Server Farm – Datacenter Density Definition

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Market Research on Software

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Typically Data Reduction by Application

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Performance Characteristics

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Software based Caching

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Big Data - How it is Used

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End Market : Caching of Hot data – First 60 days

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Three Forces Driving Storage Demand
100 M Tablets
200 M Notebooks
1.2B Mobile Phones
More Devices producing more Data

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Market: By 2020 WW Datacenter Servers/Switch infrastructure will
be replaced to meet Traffic Demand
• Traffic growth with parameter of the
compound annual growth rate (CAGR)
• Newly required equipment
CAGR in 2015 in 2020
100% 97% 99,9%
70% 93% 99,5%
40% 80% 96,5%Source: Cisco 2008
Cisco forecasts 44 Exabytes per month in 2012
Source: Cisco 2008
Cisco forecasts 44 Exabytes per month in 2012
• Minnesota Internet Traffic Studies (MINTS)
– Growth rates from publicly observed sites
– Monthly Internet traffic estimate (end 2009)
7,500-12,000 PBytes (PB = 1015 B) (World)
– Annual Internet traffic growth (end 2009)
40% - 50% (U.S. and World)
1024
118
29
Traffic Growth – Parameter: CAGR
5
14
32
1024
118
29
Traffic Growth – Parameter: CAGR
5
14
32

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Market: Growing Data Center/Cloud-Quantify
• Fast Growing Market
– Spend – Over $450B
– Cloud Traffic – 66% CAGR
– Storage – 42% CAGR
• Trends Driving New MCL Opportunities
– Virtualization & Convergence
– PCIe SSD Adoption
– Mega Data Centers Being Built
Data Center/Cloud
Sources: Intel, Cisco, IDC, Linley, MCL Estimates
Growing TAM

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Growing Data Center/Cloud
Over 70% of Revenue
Market: PCI Express deployed in every system in the Cloud
Today
Storage
Largest Market
Growth
& Attach Rate
Switches
& Routers
Control Plane Standard
Servers
First Market that
Developed for Switches

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Problem-Traffic Enablers
 Internet video to TV: Video delivered through the Internet to a TV screen - Roku, Microsoft
Xbox 360, Internet-enabled TV, or PC-to-TV connection
 Video: Video comprises the following underlying categories:
 Short form: Video clips generally less than 7 minutes in length for eg. You Tube,Facebook
 Video calling: Video messages or calling delivered on fixed Internet initiated by smartphones, non-
smartphones, and tablets for eg. Skype
 Long form: Video content generally greater than 7 minutes in length
 Live Internet TV: Peer-to-peer TV (excluding P2P video downloads) and live television
streaming over the Internet
 Internet PVR: Recording of live TV content for later viewing
 Ambient video: Nannycams, petcams, home security cams, and other persistent video
streams
 Mobile video: All video that travels over a second-generation (2G), 3G, or 4G network
• s

34. © 2013 Copyright Mobile & Cloud Labs 34
CPU/Host
PCI Express
CPU/Host
CPU/Host
CPU/Host
CPU/Host
CPU/Host
Problem: Today’s Data Center Rack
Fibre Channel
Ethernet
Storage
Networking
LOM/NIC
HBA
LOM/NIC
HBA
LOM/NIC
HBA
LOM/NIC
HBA
LOM/NIC
HBA
Multiple Fabrics
1-2 Switches
“Bridging” Devices
NICs, HBAs,
HCAs, etc.
$50 to $500 Each
5-8+ Watts Each
PCI Express
Already available
in Every Box
PCI Express
PCI Express
PCI Express
PCI Express
PCI Express

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PCI Express
ExpressFabric
Switch
CPU/Host*
CPU/Host
CPU/Host
CPU/Host
CPU/Host
CPU/Host
PCI Express
Retimer
Retimer
Switch
Retimer
Retimer
HBA
NIC
Solution: ExpressFabric® Rack Scale Integration
PCIExpress
Shared I/O to Drop Costs & Power
Pushes the Network to Top of Rack…..Removing Costly NICs/HBAs
Converged Fabric
PCI Express
Simple ~ $5
and ~ 1 Watt
PCIe Retimers
Fraction of the Cost
& Power of NICs,
LOMs, HBAs
Summary
~½ the Cost
~½ the Power
High Performance
32Gbs Links (x4)
Scalable to
- 64G (x8)
- 128G (x16)
Copper & Optical
* Placement of the CPU may eliminate need for retimer in some
designs dropping costs and power further
PCI Express
PCI Express
PCI Express
PCI Express