Feasibility for a location to open MacDonald in Mumbai and Delhi.

1. 1
CONSTRUCTION PROJECT MANAGEMENT & FEASIBILITY
MacDonald is looking for a space of 1000sqft in your city. Identify
two locations and do feasibility analysis and research for these two
options.
Report submitted to the
Institute of Real Estate and Finance
BY
Group B
Rajlaxmi Pardeshi
Sachin Kumar Rai
Dilip Mehta
Vikrant Wagh
Parag Jagtap
PGP (real estate construction finance management)
UNDER THE GUIDANCE OF
Mrs. Ashlesha Paranjape

2. 2
ACKNOWLEDGEMENT
We would like to express our sincere gratitude to our director Mr. Abhay Kumar for all the
support and guidance throughout and for giving us the opportunity to work on this report
which helped us to understand how to do feasibility study of any location for MacDonald in
Construction economic feasibility deeply, and we came to know about so many things which
factor can affect and other factor which make the place good option for opening MacDonalds.
Secondly, we would also like to show our gratitude towards our mentor Mrs. Ashlesha
Paranjape for giving us an opportunity to work on such a report. This opportunity led us to
the pathway of deep knowledge of feasibility study.

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TABLE OF CONTENTS
1) For Opera house, Mumbai-400004
• BACKGROUND
• PURPOSE
• LOCATION ANALYSIS
• DEFINE CUSTOMER
• DEMAND DRIVER
• CONNECTIVITY
• SUPPLY
• COMPETITION
2) For Omaxe Chandi chowk, Delhi-110006
• BACKGROUND
• PURPOSE
• LOCATION ANALYSIS OF CHANDNI CHOWK:
• PROPERTIES OF OMAXE CHOWK
• CUSTOMER
• COMPETITION

4. 4
First place we chose for feasibility analysis of opening MacDonald’s was Opera house, Charni
Road, Mumbai 400004.
BACKGROUND
• Operahouse, Charni Road, Mumbai 400004.
• The shop is on the ground floor bay back view building, New queens Road, opposite Charni Road, Station
East, Mumbai.
• The area is a good location for MacDonald as it is commercial area, resident, there are colleges nearby,
hospital, beach side area. As it is the most crowded area in the weekends
• And as it can attract the student body and the employee.
PURPOSE
• Suggesting MacDonald Space as it is allocated in such a space that has a good customer. As it lots of school
area, two college area, 50% commercial area, next to Charni road station and 50% residence.
• To great good space for chilling and gathering space for college student, and also for commercial space.
And school going student and kids.
LOCATION ANALYSIS
• Population (2020) : 99826
• Population Density: 66192 people per kmsq
• Male population: 52002
• Female population: 47824
Age group 1-9 years 10-19 years 20-29
year
30-39
year
40-49year 50-59
year
60&above
Male 759 999 1408 1068 809 562 526
Female 695 817 1005 848 690 479 566
Main Consumer:
1. Engaged in work activities 72.10% of worker employed.27.90% owner or co-owner.
2. Marginal worker: 811 (male:443, female:368)
3. Nearby College: Bhavans College Girgaon 17.9km from the shop, Hinduja College of Commerce: 240m from
the shop.
4. Nearby schools: Queen Mary school, St. Columba School, Lilavati Layi Dayal high school, St. Teressa high
School.
5. Commercial area: 50% of commercial area, Electronic shops Diamond Industry.
6. Theater: Two theater near by the shop. Central plaza 400m, Roxy cinemas :220m
7. Restaurant: Sukha Sagar, Bombay Haveli, idea café, café coffee day, cream center.
LOCATION OF THE SPACE:
• Ground Floor Bay Back View Building, New Queens Road, opposite to Charni Road station.
• 1200sft @ 100000 Rs. + 50lac deposit.
• Parking space available opposite to the shop. (Pay and Park)
DEFINE CUSTOMER
• As the location defined the main consumer are the college going student, the employee of the commercial
space.
• And even the resident and mainly on weekend days.
• The customers would be college student and the employee at the break time and the student for chilling
and spending time with their friends on week days

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• And the family on weekend days would be the huge amount of the crowd.
• In the family part the user and the payer would be different.
• So, the age group are from 20 years to 40-45 year
• And the moving customer are the people come to visit the beach space and Narim point.
DEMAND DRIVER
Customer base:
The customer visiting the cinema hall.
The approx. crowed of 500 people every day visiting the beach. And 1000 people visiting on weekends.
• Takeaway for the office break for commercial areas.
• But the takeaway order is less as it is more crowded at place for gatherings,
• Online order: commercial area orders, 5km distance nearby location to place order.
• The demand Is very high in weekdays at lunch time.
• And even at the weekends evening the area is full with the resident people and people visiting the Beaches.
CONNECTIVITY
• Nearby station: Charni Road Station, Grant Road Station, Mumbai Central.
• Road: Nariman point, road towards hajiali.
SUPPLY
• Main product could be: Mac aloo tiki, Meals, Burger, Coke
• Nearby MacDonals : a) 2.7km (Brand Factory),
b) 3km (CST),
c) 5.2km ( Colaba Causeway)
Age 20 to 40 years (college going, families, employees, visitor, station going and coming people)
Income The lower income rate is 200-300 per visit and higher income for 800- 1000rs per visit.
Food habits Weekend more crowded, lunch time for break, spending good time, theater crowd.
Residence The residence is weekend eater, 70% of residence.
Spending habits Weekend eater, college going student, lunch time eater.
Working hours 10 -8 working hours of the employee, lunch break and tea break
Distance travelled for food 200m ,2,5km from the local space.
Income source Self-owned business, employee working in the office, student pocket money.
General payment methods Credit card, cash, debit card.
CUSTOMER APPROXIMATE NUMBER OF POPULATION
Commercial office
(Pancharatna)
Dimond market. 25floor bulding
100000 working population
Offices 50,000 working
College student 10,000 moving population
Visitor to the beach 1000 each day in weekday
5000-8000 on weekend days
Cinema hall 1000 each day
Resident 100000 including the nearby area
Classes 1000 student each day

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Billing ticket size INR
College student 200-300 rs
Commercial employee 800-1000 Rs
Moving public 1000 Rs
COMPETITION
• Local restaurant
• Road side hawkers.
• Dominos
Second place we chose for feasibility analysis of opening MacDonald’s was Omaxe chowk, Chandi
chowk, New Delhi-110006.
BACKGROUND
Omaxe chowk, Chandni chowk, Delhi-110006
Omaxe Chandni chowk is an upcoming project in Chandni chowk. It is a commercial project covered in area of
4.6 acres or 10 lakh sqft. Chandi chowk is surrounded by historical monuments like Red fort, Jama masjid, sunehri
masjid and sisganj gurudwara and ravidas temple etc. and has a major landmarks and locations. This area is very
important for running of markets of Delhi and India.
Omaxe is located in Chandni chowk which has big businesses and consumer base. In an average footfall of 6-8
lakhs including tourists and businessman received in the market. According to Walmart report (2014), Chandni
chowk has USD 700 billion turnover by 2020. It is biggest wholesale market of India. It is very crowded every day
because it has all types of business like foods, textiles & clothes, electricity, shoes, books, all wedding items,
jewelry etc.
PURPOSE
Want to open a MacDonald’s restaurant at Omaxe Chandni chowk. Macdonald is an international brand which
has a good consumer base and seeking for expansion in Chandni chowk by opening a restaurant in Omaxe chowk.
LOCATION ANALYSIS OF CHANDNI CHOWK:
Area 5.6 km2
Population 2020 278937
Population density
34819 people per km²
Male population 149299
Female population 129638
tourist places Red fort, Jama Masjid, Sunheri Masjid, ISBT Kashmere gate, Sisganj gurudwara,
church,
Parking location Two floor parking

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Chandni chowk seems to very large market everyday there are 6 to 8 lakhs regularly coming in chandi chowk
and the crowd comes in amass in Chandi chowk during festive season and wedding season. So Chandni chowk
is evergreen market for any restaurant and business. Basically, restaurant earns from the crowd coming for
marketing not from local people. Because the average crowd of Chandi chowk is middle class and they favour
more Indian food other than any So MacDonald and any other restaurant mostly depend upon footfall in market.
People regularly come for old Delhi and Chandni chowk for taste the traditional and Mughal type of food in old
Delhi like Paranthe Wali Gali,, Jama Masjid, Karim, Al Jazeera and many more. So, opening of MacDonald’s in
Omaxe chowk can become very successful by adding another menu on people’s menu.
PROPERTIES OF OMAXE CHOWK
Area 4.6 acre
Connectivity Adjoining to Chandni chowk metro station, Jama masjid, Red fort metro station,
Old Delhi railway station, ISBT Kashmere Gate.
Historic Monuments Red fort, Jama masjid, Gurudwara Sisganj, Sunehri Masjid, Fatehpuri sikri
Features • Fire safety and advanced security system
• Largest car parking with exclusive valet service
• Spacious AC lounge
• ATM, banks &lockers,
• CCTV, Lifts,
Accessibility • Direct entry and exit of Chandi chowk metro station in mall
• Parking of 2100 cars and 81 buses
• Connected with Chandni chowk multilevel car parking
Arrangement of floors • Ground and first floor – Retail shops
• Second floor- dedicated for food court
Railways & Bus stations Chandni chowk metro station, Kashmere Gate metro station, Old Delhi railway
station
ISBT Kashmere gate, Jama Masjid & Red Fort metro station
Average footfall 6 to 8 lakhs
Famous Markets Dariba Kalan (for jewellery), Nai Sarak (for books and wedding shopping),
Bhagirath palace (for all electric goods), Kinari Bazar (for all type of textiles and
clothes), Meena Bazar (for sarees and suits) , Johri Bazar (jewellery), khari Baoli
(for all kitchen items like pulses, rice, dry fruits)
Schools nearby 11 schools are present around Chandni chowk

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As we can see Omaxe Chandi chowk can become the one of the biggest hotspots for shopping and food of Delhi,
because it has many facilities which engage customers & tourists to markets and food court more, and there is
very much chance that people access MacDonald’s because of its existing brand value in market. Now talk about
the shop rent and purchasing there is a data available on Omaxe website of purchasing their shops by giving full
amount and rent option is also available. Rent of second floor- Rs. 100000 per month for one shop and shop
prices for one time or lump-sum payment
Configuration Type Area Base price
Ground Floor Shops 244-1116 sq.ft Rs. 3.41 crores
Shops First Floor 244-1116 sq.ft Rs. 2.68 crore
Shops 2nd Floor 244-1116 sq.ft Rs. 2.44 crore
CUSTOMER
Age 20 to 40-50 years
Marketing range of customers • Minimum- Rs.1000
• Maximum- 200000 to 500000
Location from which Omaxe chowk as entry point or
prima facie
• Chandni chowk metro station
• Old Delhi railway station
• model town
• entry road from red fort
• Red fort and Jama masjid station
Residence Residence is less interested for MacDonald’s
and preferred mostly Indian food
Market open and closing time • Market opening at -11:00 am
• Market closing at- 8:00-9:00 pm
• Restaurants closing time-10:00 pm
Distance travelled for Omaxe chowk Maximum 1 km from any side of market
General payment methods Cash, UPI, credit and debit Card
Crowd increasing prediction • During Ramzan, Diwali, Holi and all festivals.
• During wedding season
Billing ticket size • Students- Rs.200-500
• Moving public- Rs. 1000 on average
Supply All veg burgers, meals, beverages, some items of non
veg burgers also.

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COMPETITION
Burger King Local Restaurants Khan Omellete Corner
Haldiram Paranthe Wali Gali Shops Lal Babu Chaat Bhandaar
Sagar Ratna Hawkers Jung Bahadur Kachori Wala
Natraj Tikki Wala Cholle Bhature Shops KFC