So, do you know where your social media car is going?

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Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

Negócios Tecnologia

03 November 2007
New Delhi

“Why?”
not
“Why not?”

Think Strategic: Points to help you win on blogging &
social media roads!

Everyone is writing a
blog, isn’t that a good
enough reason for my
organisation to have
one too?

Not good enough at
all, I would say!

January 7, 2014

© Scenario

2

# 1 A blog is but a tool!

January 7, 2014

© Scenario

3

In fact, it is NOT
THE ONLY tool…

January 7, 2014

© Scenario

4

These are just a few other social media tools
 Blogs


Podcasts

 Wikis
 Communities
Content Communities
 Social & Business Networks









Forums
Planets
Internet Memes
Web Widgets
Applications
…

January 7, 2014

© Scenario

5

But they are still
JUST tools.

January 7, 2014

© Scenario

6

Damn Sexxy!

January 7, 2014

© Scenario

8

But where do you
know where you
want to go??
January 7, 2014

© Scenario

9

# 2 What’s the NEED?

January 7, 2014

© Scenario

10

No, I mean what’s
REAL NEED!! What
do you want to say,
achieve?

January 7, 2014

© Scenario

11

to who?
Are they on the
Internet?
January 7, 2014

© Scenario

12

# 3 Your message is the engine!

January 7, 2014

© Scenario

13

# 4 Content your fuel…

January 7, 2014

© Scenario

14

# 4 And, who is driving the car?

January 7, 2014

© Scenario

15

# 5 Winners know what their competition is up to!

January 7, 2014

© Scenario

16

# 6 Knowing the rules, cuts chances of losing!

January 7, 2014

© Scenario

17

# 7 But do show some reverence!

January 7, 2014

© Scenario

18

How much did you
last ad cost you? Or
that mega event
you hosted? That
brochure website?
January 7, 2014

© Scenario

19

We don’t want to know. YOU know!

January 7, 2014

© Scenario

20

Yet, you baulk at the thought of spending an
insignificant proportion of that on a global
communication initiative – your blog & social media
strategy & outreach!

WHY?

January 7, 2014

© Scenario

21

Show some reverence, please!

January 7, 2014

© Scenario

22

# 7 Need help fight fire or even otherwise?

January 7, 2014

© Scenario

23

A - E of Blog & Social Media Strategy

A

January 7, 2014

C

B

© Scenario

D

E

24

# 7 You win; we win!

January 7, 2014

© Scenario

25

www.blogworks.in
Conversations@blogworks.in

January 7, 2014

© Scenario

26

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1. 03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media roads!

2. Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say! January 7, 2014 © Scenario 2

5. These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Business Networks        Forums Planets Internet Memes Web Widgets Applications … January 7, 2014 © Scenario 5

19. How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19

21. Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY? January 7, 2014 © Scenario 21

So, do you know where your social media car is going?

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