1. Good Morning
“The best way to be creative is
don’t disclose your source.”

2. GREEN MARKETING
Presented by: Mr SUDIP MAHAPATRA
(MBA Final SEM)

3. WHAT?
According to AMA
Marketing of products which are
environmentally safe or
environment friendly.
• Also known as environmental
marketing or ecological
marketing.

4. General Information
• The Word comes in to existence in
early 1990s.
• First started in US.
• First efforts made by various
organizations to protect
environment.
• 12% consumer of US are green
consumer.
• Approx. 26 billion USD green
product are sold every year.

5. WHY?
• Safe for environment
• Easy disposal
• Healthy
• Increase greenness
• Public pressure
• Govt. pressure
• Global warming
• Decrease in forest

6. The “Green Marketing MIX”
• The product mix of green
marketing consists of 4p’s of
marketing with 3p’s of social
marketing.
• 4p’s: Product, Price, Place &
promotion
• 3p’s: Public, Partnership & Policy

7. The “Green Marketing MIX”
• Product: Eco-friendly product,
should protect environment
• Price: In general high price
• Place: ecological packing,
marketing local & seasonal
product
• Promotion: promotion should be
certified under ISO 14000

8. The “Green Marketing MIX”
• People: Involvement of both
consumer & employee.
• Partnership: Costly affair ,
required involvement of groups of
organization.
• Policy: Different policies has to
be adopt for social marketing.

9. HOW?
• Know your customer.
• Educating customer.
• Being genuine.
• Reassure the buyer.
• Consider your pricing.
• Let the customer participate.
• Satisfaction of wants.

10. Benefits
• Healthy products
• Prevent soil degradation
• Increased life expectancy
• Enhance environmental
awareness
• Protecting environment

11. Benefits
• Protecting various animal species
• Improve agriculture
• Save energy
• Less pollution
• Recycling of products

12. Complications
• Difficult to develop eco-friendly
products
• High cost of product
• Promotion problem
• Awareness problems
• False claims
• Costly affair for organization

13. Conclusion
• Green Marketing is best as it
offers…..
Consumer satisfaction as well as
eco-friendly product & does not
pollute environment.
 Also create awareness among
public to save the world.

14. Best example are……
• Whirlpool introduced CFC free
Refrigerators.
• Introduction of LED bulb.
• CNG used in vehicles.
• Jute bags used by various
companies.
• Energy efficient products
introduced by various organization
like 5 star rating electrical
equipment's.

15. THANK YOU
Go Green…
Save Environment, Save
Life………