5. Question 1
Describe the relationship between the Olympic Games and
its sponsors?
Answer:
+ List of Sponsors for the Olympics.
+ What sponsors bring to the Olympic game?
+What benefits the Olympics brings to the sponsors?
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6. List of the sponsors
Different types of sponsors:
+ Worldwide sponsors: 11 companies
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7. List of the sponsors
Different types of sponsors:
+ ‘Tier one’ partners
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8. List of the sponsors
Different types of sponsors:
+ Supporters
+ Suppliers
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9. What sponsors bring to the
Olympics?
The Olympic partners play a vital role in the success of
the Olympics:
+ Funding Olympic teams
and athletes
+ Supplying facilities,
technology and expertise
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11. What sponsors bring to the
Olympics?
The Olympic partners play a vital role in the success of
the Olympics:
+ Promoting the Olympics values globally
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12. What sponsors bring to the
Olympics?
+ Delivering sustainable solutions to the infrastructure
and environment
+ Creating lasting legacies for local communities
+ Engaging youth and active lifestyles
+ Supporting grassroots sports
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13. What the Olympic Games brings to the
sponsors?
• Olympics brings Sponsors the chances for doing
marketing globally through many means
• Sponsorship of big events like Olympic in particular can
be especially effective as a marketing tool:
+ Gives the opportunities for companies to enhance
images
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14. What the Olympic Games brings
to the sponsors?
+ Helps companies to gain a certain
amount of customers and reach some
target market.
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15. What the Olympic Games brings
to the sponsors?
+ Not only to benefit in the short term through the
financial benefits and generation of brand awareness,
but also to provide a long-term benefit in the form of
brand loyalty.
Eg: the naming right in the stadium
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16. Conclusion
In short, we can say that the relationship between sport
event like Olympic Games and Sponsors are: a prime
example of organizational mutualism.
+ Trust
+ Commitment satisfaction
+ Control mutuality
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17. Question 2
Discuss the marketing opportunities for
partner business and suppliers to the
Olympics?
+ Olympic is place to sponsors and suppliers
advertise their companies
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