Kuidas sotsiaalmeedias süsteemselt tegutseda?

Kuidas sotsiaalmeedias süsteemselt tegutseda? Raimo Matvere Digitaalmeedia osakonna juht www.adm.ee www.klikivabrik.ee

Mis on sotsiaalmeedia? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sotsiaalmeedia numbrites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kui suur on sotsiaalmeedia? http://youtu.be/uxzQPmrkCyM

Millest räägime? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sotsiaalmeedia kanalid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that. Scott Monty, Head of Social Media at Ford Motor

Eesmärgid: suured küsimused ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eesmärgid: mida tasub teha? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eesmärgid: karid ja künkad? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plaani koostamine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Näide: ADM`i blogiturundus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kanalite valik ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keda Sina kõnetad? Peamine eesmärk Kanalid Kellelt spikerdada? Harimine, nõuanded Blogid, foorumid, Youtube/Vimeo, Facebook Klienditeenindus Foorumid, Facebook, Twitter Müük Facebook, blogid, sotsiaalne ostlemine, FB Places/FSq? Bränding, „muljejuhtimine“ Facebook, LinkedIN, blogid, Youtube/Vimeo, Flickr Lojaalsuse suurendamine Blogid, Facebook Värbamine Blogid, Facebook, Twitter

Kes vastutab ehk ressursid? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sotsmeedia unistuste tiim ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sotsiaalmeedia mõõtmine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mida mõõta? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Osaluse mõõtmine Facebookis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Osalusindeksi mudeli autor: Mihkel Lauk, ADM Interactive

Sotsiaalmeedias suhtlemise reeglid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mida arvestada eri kanalite puhul? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebooki reeglite ABC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 turundusreeglit Facebookis ,[object Object],[object Object],[object Object],[object Object]

Facebooki piirangud kampaaniatele ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 mõtet koduteele kaasa! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Juhtumikirjeldus: Digitarga blogi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

500 diginõuannet! ,[object Object],[object Object],[object Object],[object Object]

Kuidas sotsiaalmeedias süsteemselt tegutseda?

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Kuidas sotsiaalmeedias süsteemselt tegutseda?