Is there equity in shared-use mobility today? Will there be tomorrow? Who will serve low-income communities? For-profit companies will want subsidies. There are few nonprofit car shares in the market to fill the gap. Low-emission vehicles are desperately needed in communities disproportionately burdened by air pollution. But launching an electric or hybrid car-sharing effort can be prohibitively expensive. What is the way forward? Analyze the research. Listen to lessons learned. Explore opportunities and strategies for car sharing in low-income communities. Moderator: Creighton Randall, Program and Development Director, Shared-Use Mobility Center, Chicago, Illinois Fernando Cazares, Regional Coordinator, Natural Resources Defense Council, Santa Monica, California Sara Barz, Shared Mobility Coordinator, City of Oakland, Oakland, California Joel Espino, Environmental Equity Fellow, The Greenlining Institute, Berkeley, California Jennifer White, Communications Director, Buffalo Car Share, Buffalo, New York Justin Holmes, Director, Corporate Communications & Public Policy, Zipcar, Boston, Massachusetts

1. How Can Ci)es Bring
Shared Mobility to All
Residents?
OAKLAND’S CAR SHARE AND OUTREACH PROGRAM
Sara
Barz
Shared
Mobility
Coordinator,
City
of
Oakland,
California
@skbarz

2. Car Share in Oakland, 2000s-­‐2015
Image
1
&
2:
Google
Streetview.
Image
3:
"Car2Go
Amsterdam
Smart
ED
cropped"
by
Car2Go_Amsterdam_Smart_ED_Herengracht.JPG:
BrbblderivaOve
work:
Mariordo
(talk)
-­‐
This
file
was
derived
from
Car2Go
Amsterdam
Smart
ED
Herengracht.JPG:.
Licensed
under
CC
BY-­‐SA
3.0
via
Commons
-­‐
hYps://
commons.wikimedia.org/wiki/File:Car2Go_Amsterdam_Smart_ED_cropped.JPG#/media/File:Car2Go_Amsterdam_Smart_ED_cropped.JPG

3. Current Loca)ons of Car Share
ZIPCAR
CITY
CARSHARE

4. Demographics
Image
1
&
2:
PolicyMap.
American
Community
Survey
Data
2009-­‐2913

5. Car Share Policy

6. Call for Car
Share Projects
The Car Sharing Program is part of the
overall Climate Initiatives Program, which
invests a significant amount over the course
of Plan Bay Area into innovative technologies
and strategies that aim to reduce transporta-
tion-related emissions. The primary source
of funding for the Climate Initiatives Program
is Congestion Mitigation and Air Quality
Improvement (CMAQ) funds.
Cycle 1 of CMAQ Climate Initiatives Program
funding included a $31 million grant program
initiated in 2010. This grant program, known
as the Climate Initiatives Innovative Grant
Program, tested 17 high-impact, innovative
transportation projects with the greatest
potential to reduce GHGs. Several of these
projects included car sharing components,
and early evaluation results have shown
these projects to be successful. Cycle 2
will support the expansion of similar efforts
to other areas by investing $2 million in the
Car Sharing Program.
METROPOLITAN TRANSPORTATION COMMISSION
Call for Applications: Car Sharing Program
Joseph P. Bort MetroCenter | 101 Eighth Street | Oakland, California 94607 | www.mtc.ca.gov
WHAT IS CAR SHARING?
Car sharing allows people to rent cars by the
hour, for as short a time as 30 minutes up to
a full weekend, and is primarily for short
distance trips. Car sharing can save families
and individuals hundreds of dollars every
month in car payments, insurance, gas,
registration and repairs by encouraging
members to drive less often.
Car sharing services have been available in the Bay Area since 2001, and in that time the number
of vehicles available and the number of subscribers has grown. Acknowledging the importance
of car sharing on both the community and the environment, Plan Bay Area, the region’s long-range trans-
portation plan/Sustainable Communities Strategy, invests $13 million in car sharing over the course of
the Plan to achieve a 2.6 percent per capita reduction in greenhouse gas (GHG) emissions.
The Car Sharing Program is a $2 million grant program that aligns with the car sharing goals identified
in Plan Bay Area and the Climate Initiatives Program.The funding is intended to be a one-time funding
source to help projects with initial implementation costs.
BAY AREA CLIMATE INITIATIVES PROGRAM
see other side >
July 2014
TIMELINE
December 2014 –
January 2015
Anticipated
Awards
October 2014 –
November 2014
Review
Process
Friday, October 17, 2014
4 p.m.
Application
Submission
Due Date
Friday, August 22, 2014
Metropolitan Transportation
Commission
Joseph P. Bort MetroCenter
101 8th Street, Oakland, CA 94607
Pre-
Application
Workshop
July 2014
Call for
Applications
Issued
FOR MORE INFORMATION, CONTACT:
Stefanie Hom
Transportation Planner
Phone: 510.817.5756
Email: shom@mtc.ca.gov
ELIGIBLE PROJECTS
The Car Sharing Program will support the
car sharing program goals identified in Plan
Bay Area. Projects must support expansion
to/of one or more of the following to be
considered for grant funding:
1. Suburban or urban
communities that do
not have robust car
sharing service
2. Underserved minority
and/or low-income
communities
3. Business parks and
transit connections
4. Innovative/new
technologies, i.e.
point-to-point car
sharing, electric
vehicle (EV) fleet
ELIGIBLE APPLICANTS
Public agencies located within the top six-
teen cities taking on two-thirds of the re-
gion’s housing growth in Plan Bay Area, or a
city that can demonstrate it is taking on a
significant amount of growth. Businesses,
non-profits, and community organizations
may also apply if they partner with a public
agency that is willing to sponsor the project.

7. Oakland Car Share and Outreach
Program
PROGRAM
COMPONENTS
1. Regulatory
reform
2. Outreach
and
incenOves
focused
in
East
Oakland
neighborhoods
3. EvaluaOon
GRANT
AWARD
1. $320,526
in
CMAQ
funds
2. Dedicated
local
match
of
$64,105
from
Measure
B
(county
sales
tax
for
transpo)
3. 27
months
4. Grant
covers
~50%
of
program
costs,
including
staff
Ome
and
materials

8. Outcomes: Frustra)on and Excitement
CHALLENGES
WITH
PARTNERSHIP
1. Public
money
moves
slowly
2. Funding
agencies
don’t
necessarily
talk
to
one
another
RESPONSE
FROM
CAR
SHARING
ORGS
1. Very
posiOve
and
open
to
regulaOon!
2. Car
sharing
organizaOons
are
willing
to
work
with
the
City
to
expand
in
new
areas
3. Car
sharing
organizaOons
have
already
expressed
interest
in
purchasing
permits

9. Takeaways
1. To
expand
car
share
to
low-­‐income
or
underrepresented
areas,
ciOes
don’t
have
to
buy
vehicles
or
build
parking;
regulaOon
and
incenOves
can
aYract
car
sharing
organizaOons
2. To
pursue
equity,
the
City
has
got
to
regulate
the
curb
and
car
sharing
organizaOons
3. CMAQ
funds
can
be
used
for
shared
mobility
iniOaOves

10. Thank you
SEE OUR POLICY MATERIALS : HTTP://BIT.LY/OAKCARSHARE
Sara
Barz
sbarz@oaklandnet.com
@skbarz