2. Index
• Project Brief
• Element Details
• Activity
• Advertising & POP Details
• Element Cost Sheet
• Event Flow
3. Project Brief
Health Insurance covers your medical expenses due to diseases
and accidents, it is a contract between an individual /group and the
loaner’s of the bank who are already connected with the bank.
This policy provides health coverage for lifetime and makes you
important member of the insurance company for the whole life.
In this project all the bank branches will be renovated with poster
and banner, so that customers who comes to the bank they will get
to know about the event which is going to take place soon.
4. Cont…
Also the Bank correspondence will give information to loaners with
whom they are connected, so they came to know about the event in
deeply and able to gather people.
Four to Six team will be working in this project.
Pre invitations will be given to bank branch managers, doctor’s and
Media Person’s who will attending the activity
5. Manpower Setup with Branding Checkup Equipments
Coordinator Scissor Quick
Tent (20x10)
Drinking water with
Dispenser
Blood Pressure
Machine
Helper Tables Registration Card Sugar Checking Kit
Doctor/ Physician Chairs Dustbin/Gloves/
hand Sanitizer
Body weight scales
Nurse: 1 Male & 1
female
Fan Banner Fixing at
Bank Branch
Height Strip Stand
Person with
Handbills
Green Carpet Standee/ Banner Injection
Portable PA
System
Lunch Box Sample Collection Vial
Element Details
6. Activity: Health Checkup Camp
Elements Required
Manpower
Coordinator
Helper
Doctor/ Physician
Nurse: 1 Male & 1 female
Person with Handbills
10. Advertising & POP Details
Advertising Medium with Branding More Options
Announcement by
Rickshaw
Banner Fixing at
Bank Branch
Free Gifts
Kiosks Banner on
Pole
Leaflet
Distribution (Door
to Door)
Media Coverage
POP Details
Banners Signage Danglers
Hangers Counter top Floor Stand
Displays
Flex Standee Leaflets
12. Event Flow
1) Data Collection (Bank Correspondence List, Branch List, Doctor
List, Employee List)
2) Area To Be Decided Were Activity Going To Be Take Place
3) Meeting Of The Bank Correspondence With Detail “Whom They
Have To Invite” And What Benefits They Will Get If They Gather
Peoples
4) Bank Correspondence Will Invite All The Loaners Through Calls
Or Personally Meet
5) Bank Branch’s Branding
6) Bank Manager & Doctor’s Invitation
13. Cont…
7) Invitation To Media For Coverage & Press Conference
8) Advertisement Will Be Done Before 1 Week Of The Activity
Through Announcements, Pop Distribution
9) Confirmation To Be Taken From Bank Correspondence, That How
Many Loaner’s Are Going To Participate In The Event
10) Setup Installation Before A Day Of Event
11) On The Event Day Brief About Advantages Of Health Insurance ,
And Also Discuss Disadvantages Of Not Taking Health Insurance
14. Cont…
12) On The Event Day Brief About Advantages Of Health Insurance ,
And Also Discuss Disadvantages Of Not Taking Health Insurance
13) Announcement About Activity, So Loaners Came To Know About
Activity
14) Make Comfortable Loaners , Ask Them To Take Tea Or Water
15) Distribute Leaflets, Pamphlets And Other Promotional Items To
Grab Their Attentions
16) Media Coverage And Presence During Whole Event
15. Cont…
17) Provide gifts to the loaners who have taken policy
18) Take bite of the loaners who have taken insurance policy, tell
them to share their views
19)Click group & individual photographs of people with handling policy
20)After event share the details in the press conference, what ratio of
people joined them
21)Also give details to media person where next activity is going to be
take place