Marketing Management PPT Plzzz...... Drop your feedback regarding this PPT....... on my e-Mail rahulsljmail@gmail.com

1. Introduction to Marketing
Management

2. Introduction to Marketing
 An essential part of business management.
 Marketing word is taken from Latin word “Marcatus” which means
“a place where the business is conducted”.
 According to “Philip Kotler” - Marketing is a social process by which
individuals and groups obtain what they need and want through
creating, offering and exchanging products and value with others.

3. This definition includes following core concepts :
Needs
Want &
Demands
Value &
Satisfaction
Exchange &
Transactions
Markets &
Marketing

4. Marketing is divided into two part:
 Product Oriented Marketing / Traditional Approach:
 Focus is at product there is no any place for customer.
 This concept lays more emphasis on production than customer’s
satisfaction.
 Objective is to earn profit by sales maximization.
 Customer Oriented Marketing / Modern Approach:
 Objective is to earn profit through customer’s satisfaction.
 Marketing activity starts before production & continues even after the
sales of the product.
 Customer satisfaction is main objective of this approach.

5. Feature of Marketing
 Customer satisfaction.
 Objective is to earn profit through customer’s satisfaction.
 Marketing activity starts before production & continues even after the sales
of the product.
 Marketing is concerned with the production and distribution of
goods & services which increase the standard of living.

6. Nature of Marketing
 Marketing generate Revenue.
 Marketing is a Business.
 Marketing is a part of Overall Business.
 Marketing must Deliver Value.
 Marketing is a Customer Oriented.
 Marketing is a Managerial Function.
 Marketing as a Discipline.
 Marketing is a System.

7. Scope of Marketing
 Research
 Marketing research
 Product planning & Development
 Function of Exchange
 Buying & Assembling
 Selling
 Function of Physical Treatment
 Packaging
 Standardization, Grading & Branding
 Storage
 Transportation
 Facilitating Exchange
 Salesmanship
 Advertisements
 Pricing
 Financing
 Insurance
 After-Sale Service

8. Importance of Marketing
 Importance of Marketing to Customer
 Increase in customer satisfaction
 Provide good quality product
 Make Alternative available
 Increase in standard of living
 Price stabilization
 Increase in knowledge
 Importance of Marketing to Society
 Provides Employment
 Increase in National Income
 Protection from Depression
 Reduction in Distribution Cost

9.  Importance of Marketing to Firm/ Manufacturer
 Increase profit
 Planning & Decision-Making
 Helps in selecting the best Distribution Channel
 Liaison between firm & Society
 Importance of Marketing as Business Function
 Creating of Utility
 Base for Business Function
 Base for Economic Activities

10. Marketing Management
 According to “Philips Kotler”, “Marketing management is the
process of planning and executive the conception, pricing,
promotion & distribution of goods, services & ideas to create
exchanges with target groups that satisfy customer and
organizational objectives.”
 “Marketing Management is the creative management function
which promotes trade and employment by assessing consumer
needs and initiating research development to meet them.”

11. Objective of Marketing Management
 To Perform Managerial Functions
 To Create Customer for the Business
 To Ensure Consumer Satisfaction
 To Increase Market Share
 To Generate Maximum revenue
 To Raise the Standard of Living

12. Function of Marketing Management
 Planning of Marketing Activities
 Organizing Marketing Activities
 Staffing for Marketing Activities
 Directing for Marketing Activities
 Controlling for Marketing Activities

13. Significance of Marketing Management
 It satisfy the need of consumer
 It increase the market share of the firm
 It raises the standard of living of people
 It increase the employment
 It increase the income of business

14. Marketing Concepts
The Marketing Concepts can be divided into Two parts
 Old Marketing Concepts
 Modern Marketing Concepts

15.  Old Marketing Concepts
 Production Concepts
 Product Concepts
 Selling Concepts
 Marketing Concepts
 Modern Marketing Concepts
 Mass Marketing
 Niche Marketing
 Target Marketing
 Micro Marketing
 Strategic Marketing

16. A SIMPLE MARKETING SYSTEM
Communication
Goods & Services
Industry Market
Money
Information/Feedback

17. THANK YOU!!!