A peep into Vodafone's Club 2020 model for bringing advertisers to the consumers. Avery good example for Intelligent Push Pull Marketing or You can also call it Surrogate Spamming :)

1. Club 2020 The New age Marketing Platform Date: 14 December 2009 Presented by : Rahul Nambiar Master in Digital Marketing , Class of 2010, IE Business School

2. Background Vodafone Club 2020 is a marketing platform launched by Vodafone Spain aimed at delivering more targeted messages and Campaigns for Advertisers on opt in customers with multi level targeting capabilities based on Demographics, Behavior and Interests of the Customer

4. Pays the Operator for reaching out to the opted In Audience

5. More targeted Audience Generates More Income

6. Different Ad Formats based pricing, Higher engagement models to cost more

7. Customers

8. Increases usage and dependence of the Vodafone Services though the offer and deals section will be free

10. Its what I call – Surrogate Spamming

11. Keeping customers unknown of a self opted in Spam – Intelligent Pull Marketing Because Customers opt in for receiving deals and offers Advertisers run campaigns in the name of offers and deals It’s like a sweepstakes programme where customers are falsely promised on special deals which are actually advertisements Customers do not actually realize the backend hidden data charges which are driven by these programs Confusing customers through an added complexity of Loyalty program on the deals