“Customer is King”: Described How we can increase our Sales in Real Estate by putting some efforts in customer loyalty programs which ultimately helps us in increasing word of mouth and better customer servicing.

1. Customer Loyalty Business Model Proposal

5. Dealer Vs Customer Customer referral booking is governed by his satisfaction and will always be project or company specific. Dealer not only works for Ansal API but also for other Developers & competitors. Dealer promotes our project only because of profit centric objectives. Customer promotes our project by word of mouth among social network guided under psychology of Living together Dealer has more exposure of secondary market or resale and his objective may be fulfill only through secondary market. Customer has less exposure of secondary market rates, trends etc and many time as a laymen he is ignorant about it.

6. Referral Scheme in Real Estate One of the Major Bangalore based Developer “ Purvankara” has initiated customer loyalty program in the name of Purava Privileges Refer and get rewarded With Purva Privileges you can refer a friend or a relative to us. For every successful referral, you will become eligible for a ‘reward’. (Conditions apply). To know more about the referral program call the Purva Helpline @ 65335500 Referral reward: All referral claims received on or after May 01, 2005, will be awarded a sum of Rs. 25,000/- as referral reward, irrespective of the apartment value. (Conditions Apply) Concierge services Each residing member of the Purva Privileges program, enjoy free concierge services. All he has to do is call the Purva Helpline at 65335500 and place his request. A Purva Privileges member will only pay for the product and not the services involved. (Conditions Apply) http://www.puravankara.com/privileges/privilegefaqs.asp

9. T hank You Rahul Gaur Asst. Manager (Marketing) Ansal Properties & Infrastructure Ltd.