25. Every show has something to offer
First thrilling encounter
Positivity of conversations
One naughty outing
Momentum of mystery
Imagination of a surprise
Adventure of drama
Happiness of achieving
Fondness of family
Suspense of psyche
Complication of relationships
27. BIG CBS LOVE
Creates Memories | Captures Moments
To unwind,
to relax and
to enjoy a footloose moment
Of feeling at ease and being one
With an otherwise Busy Self
That remains with you
84. To break away from a 30 sec promo to a
more immersive story telling format
And being on your mind, with you and in
your life
FOREVER & EVER
85. BIG CBS LOVE STAR WORLD
ZEE CAFÉ
HBO INDIA
Websites
1
1
1
1
Facebook
YES
YES
YES
YES
Twitter
YES
YES
YES
YES
YouTube
YES
YES
YES
YES
Wikipedia
YES
YES
YES
YES
Mobile
Website
NO
NO
NO
NO
95. Measure
Reach
Audience
Encourage
Action incl lead generation
Convert
To sale
Engage customers to
retain and grow
Tracking metrics
Unique visitors
New visitors
Visits
Conversation volume
Online opportunity
(lead) volume
Offline opportunity (lead)
volume generated from online
Performance
drivers
(diagnostics)
Share of audience
Share of search
Brand/direct visits
Page engagement rate
(Bounce rate, duration)
Lead conversion rate by
engagement tool
Customer-centric
KPIs
Business value
KPIs
Online sales volume
Offline sales volume
generated from online
Email list quality
Email engagement
quality
Transactions
Conversion rate to sale
Channel conversion
rates
Category conversion
rates
Active customers % (site
and email active)
Active social followers
Repeat conversion rate
Cost per click and cost per
sale
Brand awareness
Conversation polarity
(sentiment)
Cost per lead
Customer satisfaction
Average order value
Cost per sale
Customer satisfaction
Lifetime value
Customer loyalty index
Customer advocacy
Products per customer
Audience share (owned
media) or
Share of voice (earned
media)
Goal value per visit
Online lead contribution
(n,£, % of total)
Revenue per visit
Online-originated
contribution to sales,
revenue and product
Retained sales growth
and volume
Revenue per channel
and category
Notas do Editor
Add screenshotsDigital footprint of Telco – Snapshot HTML5 Website – across browsers -
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Brief – RACEAttack – 5SFramework – Actions – 22 Cluster of each S – Color based seggregation – for framework