You're hearing about data-driven storytelling everywhere. But how do you do it? How do you tell stories with data in creative ways to achieve some goals with the audiences you are speaking to? This session will introduce hands-on approaches to moving from data, to story, to a presentation of that story that convinces people. This is hard work, but we'll make it fun with a variety of hands-on approaches. Bring your background, your brain, your wisdom, and your creativity; together we'll improve our ability to tell compelling stories with data to drive change on the issues you care about.
2. Agenda
• [30] Intro & Collective Critique
• [30] Going from Data to Story
• [25] Stories you can Tell
• [10] Break
• [25] Finding and Sketching Stories
• [25] Techniques you can Use
7. Using Data
Improving Operations
Use data inside your organization to assess operational efficiency and
measure impact.
Spreading Your Message
Use data in your marketing and outreach materials to communicate the
impact of your work.
Bringing People Together
Use data to gather people from different sectors together and
strengthen partnerships.
8. How are you using data?
Chat with someone you don’t know for 5
minutes.
I mean it, just 5 minutes.
No, seriously. I will stop you with loud
clapping.
10. A Richer Set of Inspirations
History Quilt, Elizabeth Peabody, 1856
Prudential Ribbons Experiment, 2014
Food security data on a cucumber, Rahul Bhargava, 2014
Black Cloud, WWF & Ogilvy, 2007
11. Opportunity
● Meet people where they are
● Make working with data fun
● Respect the "secondary" goals
12. Critique
take 10 mins to discuss in trios
1. What datasets are used?
2. How is data visually depicted?
3. What is the story?
4. Is it told well?
The Global State of Agriculture by Lemon.ly for USAID, 2011
13. Abelson’s MAGIC Criteria
• Magnitude - size of the claim
• Articulation - how precise is your claim
• Generality - is it valid in multiple contexts
• Interestingness - can this change beliefs in a way that
matters?
• Credibility - do you believe it?
Robert Abelson. 1995. Making Claims with Statistics. In Statistics as
Principled Argument. Hillsdale, NJ: Lawrence Erlbaum Associates, 1–16.
(PDF)
29. A Tool Belt of Techniques
• Personal Stories
• Traditional Charts
• Creative Charts
• Data Sculptures
•Traditional Maps
•Creative Maps
•Be The Data