A Brief overview of the world of advertisement. Facts of Indian advertising from newspaper to Digital Advertising

1. IMPACT OF ADVERTISING
P.S - A TOPIC WHICH WAS NOT DEBATED

2. WHAT
IS
Promotion?

3. A aspect of marketing mix concerned
with the most effective technique for
selling a product

4. Concerned
with effective
technique of
selling a
product

5. Effective technique of –
selling a product

6. Effective technique of –
Selling ‘a’ Product

7. IS THIS PROMOTION?

8. “A healthy oil for healthy people”

9. HOW DID IT ALL START?
Advertising

10. NEWSPAPER ADVERTISING

11. B DATTARAM AND CO.

12. RADIO ADVERTISING

13. T.V ADVERTISING

14. YOUTUBE – SKIP ABLE ADS

16. IAB
Study
on
Ad
spend
by
company
Through
various
media

17. 54%
of
all
digital
advertising
isn’t
Seen !!

18. 30
29
27
25
21
19
16
15
13
23
26
22
23
26
29
34
37
37
A Trust Worthy Medium
Don't Trust Trust

19. 1995 – WWW Born
1996 – Nokia with
web access 1997 – Google,
Blogging 2000 – Mobile
Ads
2003 – My space, Linkedin,
Facebook (H)
2004 – Online Videos &
Broadband
2006 - Twitter
2007 – Tumblr, iphone, Location (ON)
2009 – TAP HERE ads
2010 – Online Newspapers , ipad, pintrest
2011 – Google+
2012 – Smart TV household
story
Timeline
Of
Digital
Advertising

20. 2000 - ADWORDS

21. 2001 – POP UP’S & POP UNDER ADS

22. 2006 - YOUTUBE ADVERTISING

23. LANDING PAGE

24. 2007 – BEHAVIOUR BASED ADVERTISING

25. FACEBOOK REACH!
60%
62%
77%B2C companies, say they acquired
new customers via facebook.
marketers, believe social media is
crucial.
fortune 500 companies,
have facebook page.

26. LIKES LEADS TO PURCHASE
51%Are more likely to purchase
the product after a

27. A PURCHASE FOLLOWED BY A LIKE
55%
45%

28. A SUCCESSFUL BRAND PAGE
Interaction Wall Post & Comments
Engaging Contents Video, Picture & Exclusive Offers

29. WHY FACEBOOK?
Average 130 Friends
Likes 80 Pages

30. PRINT ADS – NEWSPAPERS AND
FLIERS

32. WHAT
AM I
SELLING
?

34. IT’S NOT
JOHNSON
&
JOHNSON.
.!!!

38. Your Ad Here

44. HOW TO SELL
YOURSELF –
STEVE JOBS

45. REACH
PEOPLE

46. SELL DREAMS

47. CREATE TWITTER-FRIENDLY HEADLINES

48. STICK TO THE RULE OF THREE

49. STRIVE FOR SIMPLICITY
≠

50. Thank You