Pengenalan Market Research

PENGENALAN MARKET RESEARCH Ir. Djoko Prajitno Ir Ari Raharjo

Tujuan Umum ,[object Object],[object Object],[object Object]

Tujuan MR di bidang Peternakan/Perikanan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Manfaat MR ,[object Object],[object Object],[object Object],[object Object]

Tahapan MR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kuantitatif vs Kualitatif ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kuisioner ,[object Object],[object Object],[object Object],[object Object]

Yg perlu diperhatikan dlm kuisioner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pengumpulan Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pengumpulan Data Supervisor Data collection Data collector (Supervisor) Interviewer Not Valid Client Witness Data checking Data collector New questionaire Data Storage Data checking

Data Processing Descriptive Analyse Data entry Valid data Supervisor Re-Checking Data No Interviewer Data coding Data analyse Advance Analyse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Output

Pengolahan Data ,[object Object],[object Object],[object Object],[object Object],[object Object]

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