Mais conteúdo relacionado Semelhante a The basic elements of a good brand story (17) Mais de corporatestoryteller.be (13) The basic elements of a good brand story1. What are the basic elements
of good
brand story ?
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6. People love stories
• Stories have been used to pass
along knowledge for
thousands of years
• Every culture has a history of
storytelling
• Stories can take many forms:
written, oral, paintings,
architectural.
Cave Painting from Lascaux Caves in France
©
13. 2. Focus on a good cause
Like freeing the people from “bad king john”
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15. 5. Use the right words
Like “Steal from the rich and give
it to the poor”
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16. Which is much better then:
“How to hit on Marian?”
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17. 6. Have a good
name for the
story
Like: ‘Hood’
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21. “Fly like a butterfly, sting like a bee”
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22. “One small step for a man, one giant
leap for mankind.”
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24. So… a good story
1. Strong name
2. Visual recognition
3. Good cause
4. Right words
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25. Product
YOUR YOUR THEIR
STORY TELLING CONVERSATIONS
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26. YOUR YOUR THEIR
STORY TELLING CONVERSATIONS
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27. The Know WHY
YOUR
STORY SUCCESS ?
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29. Strong name: ..............................
Visual : ...............................
Good cause: ................................
Right words: ................................
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30. Don’t forget to answer
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the 1 billion
Corporatestoryteller.be question
31. Why should
I care ?
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32. Why do you make this beer?
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34. The Know WHY
Name
YOUR
Visual Cause
STORY
Words
??
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35. Why is the world better of with my activity? The Know WHY
Why are the people better of when it comes from me?
Why do people need the story that I tell?
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37. Ooh...
Just 1 little thing
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