This was a 5 minute presentation I did for a Stockholm Designers meetup. It ran through what ethics are, where evil comes from and how design works as a source of ethics in companies.

1. What’s so ethical about design anyway?

2. Facebook and Amazon in the
news

3. What does it mean to be ethical?

4. Actively not being as asshole

5. Not acting IS STILL EVIL

6. But what about
Business?

7. Scaling begets Stupid
• Vertical: many layers
• Horizontal: freaking huge

8. Vertical stupid

9. Horizontal stupid

10. Focus on the user
Human — not KPI

11. Measuring something, dehumanises that
something.
We have to do it. But lets be careful, ok?

12. Designers are the Ethics department

13. Ethics are actually good for business

14. Jesper Bylund
@jesperbylund
Better Each Day