Terrestrial TV finished switch-over from analogue to digital broadcasting all over Europe in 2012. Now the process moves on with radio. Norway plans to turn off FM in 2017. Other countries have not yet defined any dates. And small radio stations are anxious about what switch-over will mean for them.
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European strategies for digital switch-over for radio. Radio executives from Norway, Switzerland, The Netherlands and UK.
1. Strategies for digital switchover
Trygve Rønningen (CEO and Editor in chief of P4, Norway)
Beatrice Merlach (CEO, MCDT, Switzerland)
Jan Westerhof (Director Radio, NPO, The Netherlands)
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5. The questions.....
• Can we be sure that radio stays powerful as an analogue
medium surrounded by digital content and interactivity?
• Can we defend our market share with a limited numbers of
(expensive) analogue channels?
• Can we be sure that we keep our FM licenses for ever?
8. Digitalization is not a quick fix.....
Establishing of World Dmb Forum
(aka EuroDabForum)
Dab testing and live streaming on internet
Parliament supports digital radio
National license for Dab transmission
First Dab recievers in market
Parliament: “50% digital listening before
FM shut down”
Parliament: FM shut down confirmed
1994
1995
1997
2000
2004
2007
2011
2017: SHUT DOWN!
12. A big change for P4: one channel/platform vs. several channels/platforms
LYTT
N
SE
G
VELG
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DELTA
C
DEL
N
OVERALT
LISTEN WATCH SHARE
CHOOSE PARTICIPATE EVERYWHERE
13. National DAB offering in Norway: 2014
• NRK: 14 channels
• P4: 5 channels
• SBS: 3 channels
• Local radio and new
content in three areas
14. Why should a listener buy a DAB reciever?
a) New content; b) good coverage; c) clear message about shut down
15. Total numbers of DAB receivers in Norway
865,000
955,000
1,109,000
1,204,000
1,468,000
0
300000
600000
900000
1200000
1500000
1800000
Q4-2012 Q1-2013 Q2-2013 Q3-2013 Q4-2013
• Base: n= 1092 SSB number of households 2,3 millions
16. Digital cover – daily use
Q4 12 Q1 13 Q2 13 Q3 13 Q4 13
DAB
Digital TV
Internet
14
10
13
15
16
10
18
11
15
19
9
14
31 34 36 36 40
23
10
13
17. But still a major challenge...
• 40% of radio listening is in cars
• More than 2 million cars will need DAB
retrofit by 2016.....
22. • Working group to prepare digital switchover
• Regulatory issues
• Technical issues
• Marketing & communication
• The Swiss way – a pragmatic approach
• Expected – contract with rules & committments
23. • Timeline
• Start of working group in 2013
• Final report expected 3Q 2014
• Decision expected in 2015 / 2016
• Renewals of frequencies 2019
24. • Conclusions
• Involvement of the entire sector
• Consistent strategy
• Negociation and committment
• «The approach defines the switch off date»
• Use the window of opportunity
30. Two-track distribution strategy:
IP
• Multicast (no broadcast)
• Possibilities for interaction
• Available on almost all mobile
devices
• Growth in recent years
• Disadvantages: business model,
bandwidth, data bundles,
gatekeepers
31. Two-track distribution strategy:
IP
• Multicast (no broadcast)
• Possibilities for interaction
• Available on almost all mobile
devices
• Growth in recent years
• Disadvantages: business model,
bandwidth, data bundles,
gatekeepers
DAB+
• Successor to AM/FM
• Free to air (FTA)
• Government encouragement of
rollout
• Disadvantages: less interaction,
unawareness within the general
audience, accessibility through
mobile devices?
33. DAB+ advantages:
• Room for more channels: more choice for the listener
• Better sound quality (no noise)
• Easier tuning
• Capacity for additional data services
• Less vulnerable infrastructure
• Better cost effectiveness than AM/FM
44. We have to set up the marketing
ourselves
Automotive DAB+ receivers in cars
Telecom operators chip in mobile devices
Retail Portable/home receivers