Cilla Benkö, CEO of Sweden Radio, at Radio Summit session at Radiodays Europe, Dublin in March 2014

2. From old analogue
to new digital
Cilla Benkö, director general Swedish Radio

3. Swedish Radio
since 1925
Uncle Sven

4. Ground rules
− License fee
− Cutbacks since 2000
− New Charter 2014-2019
− Digital transformation within budget

5. Core values
− Independent
− Trusted
− Open-minded
− Innovative

6. Three pillars
Social media
IP-based
production
web/mobile
Terrestrial
broadcasting

7. Pillar 1: Terrestrial broadcastning in Sweden Now
− 7 million listeners
− 1995 DAB
− Investigation
− November 2014

8. Pillar 1: Terrestrial broadcasting in Sweden,
in the future????
− Realistic plan
− Funding for parallel broadcasting
FM and DAB +
− Be in step with Europe
− New offering

9. − 66 %
− 86%
− Audio, easy and share
− sverigesradio.se + SR Play: 1 500 000/week
− Growing interest in Podcast
Priority Now: development of Pillar No 2

10. Focus since 2010 on Pillar No 3
− FB: 200 programs and channels
− 650 000
− Serious Request: potential range: 3 million
− Integrated program orders: FM, digital, social media
− Sharing

11. For one week, we collected people’s stories ……about fleeing to SwedenHere are some of these stories from #minflyktOne day – it ‘s our turn…For the last time, Mum locks the door to our home.And then we fled.When weapons were fired at constant intervals……when our neighbors’ bodies lay on the ground……we decided to flee.My mother was only 17……when she packed her life inside a suitcase.But despite that, her flight has affected me.Now, I’m sitting here writing down her story.Then we fled into Syria……there, we were imprisoned.Mum and I was separated from Dad.Screams were heard from the other cells……from men who were being tortured....…some of them to death.Mum tried to hear……if any of these screams were my Dad’s…One of my first memories in Sweden……Dad telling me that I don’t have to be afraid……of the police anymore.I remember the first night at the refugee centre in TumbaThey explained to us how to use a flush toilet……that made us laugh a lot.How do I tell my Swedish-born sibling……about my experiences fleeing to Sweden.What should I tell…. and when?We started over in a new country……but we never talked about what we’d lost.We looked to the future.But our memories and wounds were still there…I’m responsible for making my own happiness.For my mum’s sake…Thanks to everyone who participated in #minflykt
Play a vital role i the democratic society

12. Uncle Sven
Analogue 1925
The vital thing is still the Content
Maria
Digital 2014

13. Cilla Benkö, Director General
cilla.benko@sverigesradio.se
@CillaBenko