1. PRESENTATION
ON
PRESENTED BY:

2. Channels of communication that serve many diverse functions:
• offering a variety of entertainment
• either mass or specialized appeal
• communicating news and information
• displaying advertising messages.
The media carry the advertisers' messages and serve as the vital
link between the seller of a product or service and the
consumer.

3. • SOCIAL MEDIA
• PRINT MEDIA
• TELEVISION
• NEW MEDIA

4. GLOBAL TRENDS FOR INDIA
• THE Consumer is no longer a dog, but a cat.
• More Complex Environment
• An Age of Data Deluge

5. INDIAN MARKET
Opportunity to
innovate with value
added products
Loyalty and
advocacy
AWARENESS AND
RELEVANCE
BRAND PYRAMID

6. • Is an Umbrella term that defines the
various activities that integrate
Technology, Social Interaction and the
construction of words, Pictures, Videos and
Audio

7. TRENDS IN GLOBAL ONLINE
PRODUCTS
 ONLINE SALES:
o Software, books, music, videos and flowers .
 600million books sold on internet in 2011 .
 Air tickets, car and Hotel Reservations(about
21%)
 Most Important APPAREL (The men’s category
grew faster than Women) – footwear, jewellery,
cloths, home decorations stood at 14%.
 Health, Beauty, food and beverages stood at 8%
and toys, with video games and sporting
goods(7%).
 facebook

8. How does the consumer use the social
media in making purchasing decisions?

9. TELEVISION
• India is the word’s third largest television
market after china and the USA.
• India Media ( HD , Set-top
Boxes, Recorders , PDL services, Mobile TV
and Computer with TV changer) has
developed.
• Television have multiple factor which is
essential part of Human life.

10. ADVERTISING GROWTH
• Television is best way to advertise a product
in to the market .

11. ADVERTISING GROWTH
1. As per market research in 2012 TV advertising sales
growth is 35% as compared to 2010 which was 17%
increase.
2. Top Market share for advertising field is
Food, Banking, daily use material.

12. TOP 10 SECTORS ON TV

13. NEW MEDIA
NEW MEDIA IN 21ST CENTURY IS RELATED TO
INTERNET AND INTERPLAY BETWEEN
TECHNOLOGY…….
NEW MEDIA HELP TO COOMMUNICATE WITH THE
CUSTOMER WITH THE HELP OF VIDEOS AND
MULTIMEDIA AND THE WEB……

14. WAYS OF NEW MEDIA TO COMMUNICATE WITH
THE CUSTOMER
• INTERNET
ONLINE ADVERTISEMENT
WEB VIDEOS
BLOGS
PRODUCT LINKS
• MOBILES
MESSAGES
• SOCIAL MEDIA

15. BENEFITS FOR BUSINESS
•TO COMMUNICATE WITH THE CUSTOMES IN MORE
EMOTIONAL ENVIROMENT
•BY ONLINE VIDEOS OF ADVERTISEMENT ON INTERNET
BYPASS THE HIGH COST ON ADVERTISEMENT

16. MOBILE
• MOBILE IS THE BEST WAY OF NEW MEDIA
• IT HELP IN ACCESSIONG INTERNET QUICKLY SO
THAT CUSTOMER ENGAGE WITH ONLINE
ADVERTISEMENT.
• IN INDIA THE COMFORT OF INDIANS IN
RECEIVING ADS ON MOBILE IS 72%..WHICH IS
MUCH HIGHER THAN AMERICA AND EUROPE…..

17. SURVEY SHOWING INCREASE IN
MOBILE ADVETISING MARKET
2006 2007 2008 2009
2010
2011
2012
2013
2014
2015
2016
2017
1
2
3
4
5
6
YEAR
RS BILLION

18. OUTLOOK FOR FUTURE
IN INDIA FUTURE OF NEW MEDIA IN
MARKETING IS VER GUD……BECAUSE NOW A
DAYS LIFE STYLE OF INDIAN CUSTOMER
CHANGES….AND IT HELPS FOR THE BUSSINES
TO GROW IN FUTURE……