Toby Scott, director of Pentacle Ireland, outlines the opportunities and possibilities for service design in Ireland.

1. I am not a designer...

2. Opportunity or Possibility

3. Opportunity?

4. Opportunity?

5. Opportunity?

6. Opportunity?

7. Possibility

8. Possibility

9. Possibility

10. Possibility

11. Where does design add value?
What
How
(Practice)
(Process)

12. Service Design as a “how”

13. Designers start from the perspective of the user

14. Designers visualise complex concepts

15. Designers prototype in context

16. Design stresses validity over reliability

17. Designers work through collaboration

18. So how does this work in real life?

19. Thank you
• toby.scott@pentacle.ie