The need for simplicity is greater now than ever. But what does it really mean? And what is your brand of simplicity? Hear how to embrace simplicity and learn to love complexity from The Creative Future Company.

1. Simplicity
12 February 2015

2. Simplicity
can mean
many things.
2

3. Clarity
3

4. Purity
4

5. Beauty
5

6. 1,000 songs
in your pocket.
6
Positive

7. Negative
7

8. Real
8

9. Illusion
9

10. Essential
10
For a large organisation to be effective,
it must be simple. But it’s not easy.
You can’t believe how hard it is for people to
be simple, how much they fear being simple.
They worry that if they’re simple, people will
think they’re simple-minded.
In reality, of course, it’s just the reverse.

11. 11
IT’S SIMPLE

12. Let’s consider some
future scenarios…
12

13. A.
Reductive
simplicity
13

14. Less
is more.
14

15. The brands of the future
will help you consume less.
15

16. The brands of the future
will help you consume less.
16
Insurance brands
will charge us
lower premiums
based on our
individual
behavior, not
actuarial tables.
Automotive
brands will stop
selling us cars
and start selling
us access to
mobility services.
Financial services
brands will help
us to spend less
money within
our means.

17. Less consumption?
More loyalty.
17

18. B.
But what if
less is less?
18

19. Devices are
fast becoming
devoid of unique
functionality.
19

20. It gets me
from A to B.
20

21. Why can’t
trees talk?
21

22. Less unique functionality.
More individual personality.
22

23. ng
ack
om
nly)
ed,
ng:
2pt
ng:
ize
ter
ack
ing
Embrace
simplicity.
Surface
personality.
23

24. C.
Life’s
complicated.
24

25. 25

26. ng
ack
om
nly)
ed,
ng:
2pt
ng:
ize
ter
ack
ing
Embrace
simplicity.
Learn to love
complexity.
26

27. ng
ack
om
nly)
ed,
ng:
2pt
ng:
ize
ter
ack
ing
See you in
the future
Richard Curtis
Chief Executive Officer
rcurtis@futurebrand.com
@radarblur