Why the Cloud is Important for Non-Profit Orgs

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Rackspace

From the Rackspace Non-Profit IT Summit on September 28th 2012.

Educação

Why Rackspace and the
Open Cloud are
Important to Non-Profit
Organizations

Non-Profit IT Summit
Presented by: Richie Valadez and Christopher Sziklas

October 9, 2012

1

What’s in Store
• Challenges of DIY Hosting

• Demystify the Cloud

• Benefits of the Cloud

• Cloud Demo

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
2

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
4

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
6

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
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Essential Characteristics 1

• On-demand self-service. Provision computing capabilities
automatically without requiring human.

• Broad network access. Capabilities are available over the network
and accessed through standard mechanisms

• Resource pooling. The provider’s computing resources are pooled to
serve multiple consumers.

• Rapid elasticity. Capabilities can be elastically provisioned and
released to scale rapidly with demand.

• Measured service. Cloud systems automatically control and optimize
resource use by leveraging a metering capability.
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
10

Service Models 2

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
11

Deployment Models 3

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
12

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
13

RACKSPACE®

WE SERVE

60%
4,500+
RACKERS
OF
THE

190,000+
CUSTOMERS FORTUNE® 100
84,000+ SERVERS

OVER $1
120 +
COUNTRIES

BILLION $$$$
8 GLOBAL DATA Annualized Revenue
CENTERS

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
14

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
15

Apache Apache Apache Apache Apache
PHP PHP PHP PHP PHP
Firewall Firewall Firewall Firewall Firewall
Load Balancer Load Balancer Load Balancer Load Balancer Load Balancer
Database Database Database Database Database
OS OS OS OS OS

Storage Storage Storage Storage Storage
CGI CGI CGI CGI CGI
cron cron cron cron cron
FTP FTP FTP FTP FTP

Apache

PHP

Firewall

Load Balancer

Database

OS

Storage

CGI
cron

FTP

Firewall Load Balancer Internal LB SSL
SSL

PHP

Firewall

Load Balancer

MYsql

Internal LB

Netapp

CGI
cron

IIS FTP Macache

PHP IIS
PHP
PHP

MSsql

MYsql MSsql

Netapp

Takeaways
• DIY Hosting is Challenging

• The Cloud has many options to fit your business needs

• Rackspace offers Fanatical Support for the Open Cloud

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
27

References
• [1] http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
• [2] http://blogs.msdn.com/b/wael/archive/2011/01/19/types-of-cloud-
services.aspx
• [3] http://www.downetworks.com/blog/hybrid-cloud-solution/
• [4] http://www.rackspace.com/blog/the-greenest-computing-is-cloud-computing/

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
29

RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218
US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM

RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM
30

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Why the Cloud is Important for Non-Profit Orgs

1. Why Rackspace and the Open Cloud are Important to Non-Profit Organizations Non-Profit IT Summit Presented by: Richie Valadez and Christopher Sziklas October 9, 2012 1

2. What’s in Store • Challenges of DIY Hosting • Demystify the Cloud • Benefits of the Cloud • Cloud Demo RACKSPACE® HOSTING | WWW.RACKSPACE.COM 2

3. DIY Hosting

4. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 4

5. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 6

6. RACKSPACE® HOSTING | WWW.RACKSPACE.COM

7. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 8

8. What Makes a Cloud a Cloud?

9. Essential Characteristics 1 • On-demand self-service. Provision computing capabilities automatically without requiring human. • Broad network access. Capabilities are available over the network and accessed through standard mechanisms • Resource pooling. The provider’s computing resources are pooled to serve multiple consumers. • Rapid elasticity. Capabilities can be elastically provisioned and released to scale rapidly with demand. • Measured service. Cloud systems automatically control and optimize resource use by leveraging a metering capability. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 10

10. Service Models 2 RACKSPACE® HOSTING | WWW.RACKSPACE.COM 11

11. Deployment Models 3 RACKSPACE® HOSTING | WWW.RACKSPACE.COM 12

12. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 13

13. RACKSPACE® WE SERVE 60% 4,500+ RACKERS OF THE 190,000+ CUSTOMERS FORTUNE® 100 84,000+ SERVERS OVER $1 120 + COUNTRIES BILLION $$$$ 8 GLOBAL DATA Annualized Revenue CENTERS RACKSPACE® HOSTING | WWW.RACKSPACE.COM 14

14. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 15

15. Apache Apache Apache Apache Apache PHP PHP PHP PHP PHP Firewall Firewall Firewall Firewall Firewall Load Balancer Load Balancer Load Balancer Load Balancer Load Balancer Database Database Database Database Database OS OS OS OS OS Storage Storage Storage Storage Storage CGI CGI CGI CGI CGI cron cron cron cron cron FTP FTP FTP FTP FTP

16. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP

17. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP

18. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP

19. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP

20. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP

21. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP

22. Firewall Load Balancer Internal LB SSL SSL PHP Firewall Load Balancer MYsql Internal LB Netapp CGI cron IIS FTP Macache PHP IIS PHP PHP MSsql MYsql MSsql Netapp

23. Demo

24. Takeaways • DIY Hosting is Challenging • The Cloud has many options to fit your business needs • Rackspace offers Fanatical Support for the Open Cloud RACKSPACE® HOSTING | WWW.RACKSPACE.COM 27

25. Q&A

26. References • [1] http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf • [2] http://blogs.msdn.com/b/wael/archive/2011/01/19/types-of-cloud- services.aspx • [3] http://www.downetworks.com/blog/hybrid-cloud-solution/ • [4] http://www.rackspace.com/blog/the-greenest-computing-is-cloud-computing/ RACKSPACE® HOSTING | WWW.RACKSPACE.COM 29

Notas do Editor

Power costsUpfront costsHuman resourcesMaintenance costsPatchingextra partsStaying ahead of the technology
Power costsUpfront costsHuman resourcesMaintenance costsPatchingextra partsStaying ahead of the technology
Power costsUpfront costsHuman resourcesMaintenance costsPatchingextra partsStaying ahead of the technology
An over provision of servers creating unused capacity and hence significantly higher cost per process than is desirable An under provision of servers that creates significant impacts in terms service levels
[4]Rackspace uses 0.00081 percent of thRackspace purchases 25 percent renewable energy worldwide world’s energy2009 to 2011 our total customers have grown by 90 percent but our number of servers has grown by only 41 percent.

Why the Cloud is Important for Non-Profit Orgs

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Notas do Editor