Creating Compelling Social Images: A Guide for Digital Marketers
The web is a visual place. But with so many different size requirements across social networks, it's hard for the digital marketer or blogger to create multiple versions of images for each site. That's why I crunched the numbers and found one image size to rule them all, well, at least Twitter, Facebook, Google+ and LinkedIn (and is serviceable on Pinterest). This slide deck highlights how even some of the best designed graphics can look bad on social media, how mobile devices present additional challenges, some of the brands doing it right AND provides the image size and specs for you to create your own image that works across the social sphere. You can read more about the One Image to Rule Them All on Digital Destinations, the blog about online digital marketing trends and more at http://www.rackspace.com/content/2015/02/20/one-image-to-rule-them-all-size-specs-to-work-across-social-media/ Additionally, learn more about expanding your digital reach with Rackspace Digital—the digital marketing hosting specialists at http://rackspace.com/digital
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Creating Compelling Social Images: A Guide for Digital Marketers
- 1. Creating Compelling Social Images A Guide for Digital Marketers By: Garrett Heath
- 2. Images are Important On Social Media 2www.rackspace.com
- 3. 3www.rackspace.com Twitter Found 35% Increase In Retweets with a Photo http://bit.ly/photosintweets
- 4. So We Create Many Compelling Images 4www.rackspace.com
- 8. But They Don’t Always Scale for Social Media 8www.rackspace.com
- 19. Other Times Images May Look Awesome on Desktop… 19www.rackspace.com
- 20. …But Aren’t Too Hot on Mobile 20www.rackspace.com
- 29. What We Want Is Greatness Like These Brands 29www.rackspace.com
- 35. So Why Don’t We? One Major Problem… 35www.rackspace.com
- 36. EVERY SOCIAL NETWORK HAS OWN IMAGE SIZE REQUIREMENTS!!!! 36www.rackspace.com
- 37. • Twitter: 2:1 ratio, suggests a 1024 x 512 pixel image • Twitter for iOS: actually different, a 1.75:1 ratio • Facebook: suggests a 1200 x 630 pixel image • Google+: posts images at 345 x 195 pixels • LinkedIn: posts a thumbnail sized image at 180 x 110 pixels Social Network Sizes 37www.rackspace.com
- 38. This is just too much… 38www.rackspace.com
- 40. • Numbers were crunched and found one size that will work for Twitter, Facebook, Google+ and LinkedIn • 1600 pixels wide • 800 pixels tall • 160 pixel padding on the left and right borders Blueprint for One Image to Rule Them All 40www.rackspace.com
- 41. Blueprint for One Image to Rule Them All 41www.rackspace.com
- 42. • Place the most important elements in the middle • This includes both graphics and text • Don’t go crazy with the amount of text in the image • The padding is “nonessential” elements on the borders that can be chopped off Blueprint for One Image to Rule Them All 42www.rackspace.com
- 43. One Image to Rule Them All: Example 43www.rackspace.com
- 44. So What Does It Look Like? 44www.rackspace.com
- 50. • Images are important in social, so think about them in advance • Ask the creative team to design them at: – 1600 pixels wide – 800 pixels tall – 160 pixel padding on the left and right border • Note that these image specs work for Twitter, Facebook, Google+ and Linkedin because they display images in landscape mode • This image size will not be optimal for Instagram (square) or Pinterest (portrait) Closing Thoughts 50www.rackspace.com
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