Dynamic keyword insertion is among the many issues that hound Internet marketers today. That’s because a lot of people try to use it but fail. There are various reasons for failing. Some of them are technical in nature while others are simply part of mindset problems. To know more about dynamic keyword insertion for landing pages and ads, and why not everyone succeeds in making use of them, read on.

2. Dynamic keyword insertion is among the
many issues that hound Internet marketers
today. That’s because a lot of people try to use
it but fail. There are various reasons for failing.
Some of them are technical in nature while
others are simply part of mindset problems. To
know more about dynamic keyword insertion for
landing pages and ads, and why not everyone
succeeds in making use of them, read on.

3. First in the short list of reasons is the lack of
understanding of this “customisation” method. It
is primarily used to customise user experience
by providing a different set of keyword or
keywords depending on various factors like user
location. For example, by using dynamic
keyword insertion, you’ll be able show different
versions of the same ad to two viewers from
different locations. If the concept of using this in
your marketing campaigns is not clear, that’s
where the first problem comes up.

4. Next reason why online marketers fail in using
dynamic keyword insertion for landing
pages and ads is because it requires some
technical skills – and they don’t have the skills.
A lot of online entrepreneurs are known to be
quick learners and will try to learn coding it.
However, it may not be as simple as formatting
typical text content with HTML. This is true
especially when you’re dealing with hundreds of
web pages that need to be customised.

5. If the marketer does not try to learn the coding
by himself, he will try to look for two things
online: first is a programmer who can do it for
him and two is a software that can automate the
process so he or the programmer won’t have to
do it. Looking for coders of dynamic keyword
insertion can be tricky because as earlier
mentioned, people don’t have deep
understanding of what the method is all about.
Some programmers have a different idea of it,
leaving the marketer with codes that end up
messing the website instead.

6. The second part of the equation, which is
looking for a dynamic keyword insertion
plugin or software is also tricky because
dubious scammers have already filled cyber
world with “promising” software and false
promises. So, if dynamic keyword insertion is
something you wish in your online campaigns,
the best you can do right now is to learn more
first about it. Read articles and search for
software and marketing sites that can enlighten
you on what it really is and how it’s used by
common online marketers.