At this panel, we discussed how nonprofits and social entrepreneurs are making access to sustainable food easier with shortcodes, social networks, advocacy tools, and location-based platforms. The founder of FarmsReach shared her vision for this web platform for local, sustainable food. We discussed the evolution of Monterey Bay Aquarium's Seafood Watch to mobile access, and the recent launch of their iPhone app. The advocacy work of the American Farmland Trust was covered, including some surprises about SEM. We shares how the Sierra Club's global warming portal with integrated social network--Climate Crossroads--is using food to engage users in a challenging issue. Rachel Weidinger Mktg Dir & Sr Consultant, Common Knowledge Humberto Kam Sr Mgr Online Communications, Monterey Bay Aquarium Andrew MacRae Get Involved Melanie Cheng Founder, FarmsReach.com