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brand value cards
1.
brand values
@rachelannyes @techsoup @TSGN rachelweidinger.com/cards
2.
I feel like
a jerk for sharing these images publicly, and I need to replace them ASAP. Sorry.
3.
•
transparency • dynamic hub • participatocracy • evangelist support • winner shares all • amplify • abundance • witness : preserve
4.
5.
transparency
Openness builds trust. Illustrate ongoing reliability. Set the default to open.
6.
7.
dynamic hub
Have a There There. Keep the community visible. Spotlight good content. Create space for vibrant interactions.
8.
9.
participatocracy To join a
community, show up and help. Online or at an annual meeting, be valued by bringing value.
10.
11.
evangelist support
Have a rabid fan base. Tools for supporters amplify enthusiasm. Insider access fans the fire.
12.
13.
winner shares all
Fill a need with knowledge. Allow access to information. Stand on a podium to increase impact across a sector.
14.
15.
amplify
Tell the good story. Tell it in a way it can be remembered and passed on. Long now, long audience, big here.
16.
17.
abundance We have everything
we need. Get it in the right basket.
18.
19.
witness : preserve
Honor with documentation. Shine a light on the good stuff. Story as vessel for value.
20.
•
transparency • dynamic hub • participatocracy • evangelist support • winner shares all • amplify • abundance • witness : preserve
21.
brand values
@rachelannyes @techsoup @TSGN rachelweidinger.com/cards
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