LivingSocial is exploring opportunities in mobile to engage customers. Mobile offers the potential for powerful and targeted local promotions through push notifications and location-based services. However, there are challenges to determine the right mobile strategy, understand what customers want, enable purchases through mobile apps and sites, and incorporate gamification and other innovations to drive engagement.
4. LivingSocial: instant innovation
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5. Mobile: The Landscape
• Growing consumer preference
• A powerful medium – push and pull
• Ultimate local targeting
• Rapid growth potential
6. Mobile: The Challenges
• Finding the right fit – strategy for medium
• What the consumer wants
• Closing the transaction loop
• Gamification, and other innovations
