Noxgear ran #RUNSAFE and #SAFEDOG campaigns to promote its Tracer360 and LightHound products and increase brand awareness, site traffic, leads, and spring sales. Tactics included contest entry pages, social media promotion, influencer marketing, and email marketing. The campaigns generated over 7,000 contest entries and significantly increased new site visitors, social media traffic, Instagram likes/views, and website sales compared to the prior year, achieving all campaign objectives.

1. #RUNSAFE#SAFEDOG
Be
SeenLIGHTHOUND AND TRACER360 PROMOTIONS

2. #RUNSAFE #SAFEDOG CAMPAIGNS
OBJECTIVES TACTICS RESULTS

3. Objectives
• Increase Brand Awareness
• Drive Site Traffic
• Grow Lead Lists
• Boost Spring Sales

4. Tactics
• Contest Entry Pages
• Social Media Promotion
• Influencer Marketing
• Email Marketing

5. Landing pages developed for the #RUNSAFE and
#SAFEDOG campaigns included safety statistics to
emphasize the need for Noxgear’s Tracer360 and
LightHound products.
Visitors had the opportunity to enter the contest and/or
buy now. Entrants opted in to receive email from
Noxgear.
Tactics: Contest Entry Pages

6. Image sliders displaying Instagram posts from happy
customers were used as social proof that Noxgear
products are in demand and loved
by customers.
Tactics: Contest Landing Pages

7. Noxgear’s founding story, brand video and team
photo acted as trust signals to encourage lead form
completion and product purchases.
Tactics: Contest Landing Pages

8. Tactics:
Social Media Promotion
The contests were promoted through Noxgear’s
Instagram, Twitter and Facebook pages.

9. Tactics:
Social Media Promotion
Entrants shared the contest to their
social networks for bonus entries.

10. Tactics:
Social Media Promotion
Facebook and Instagram ads drove
contest entries.

11. Tactics:
Influencer Marketing
We reached Noxgear’s target audiences through the
Influencers and Instagram channels they know and
follow.
Influencers with engaged followers resulted in an
immediate boost to brand awareness, greatly expanded
social reach, drove website traffic and boosted sales.

12. Tactics:
Influencer Marketing
A select group of influencers were sent Tracer360s
and LightHounds.
We provided contest details and tracking links.
Influencers posted photos and videos, prompting
followers to enter the Noxgear contest.

13. Tactics:
Influencer Marketing
Additional influencers were enlisted to support
the campaigns.
We provided tracking links, images and
promotional copy to post to Instagram.

14. Tactics:
Email Marketing
The contests were promoted via email to
Noxgear’s lists of customers and leads.

15. Tactics:
Email Marketing
Winner announcements were sent to all
entrants with a limited time offer discount
code.

16. Results
2,570
LightHound
Contest Entries
4,540
Tracer360
Contest Entries
7,110
Total
Contest Entries

17. Results
337.42%
Increase in
New Site
Visitors
399.90%
Increase in
Traffic from
Social Media
Compared to prior year.

18. Results
9001,171
Shares of
the Tracer360
Contest
Shares of
the LightHound
Contest

19. Results
The contest introduced thousands of prospective consumers to the
Noxgear brand.

21. Results
Instagram followers and Facebook fans are up.

22. Results
10,72733,919
LightHound Likes
and Video Views
on Instagram
Tracer360 Likes
and Video Views
on Instagram

25. Compared to prior year.
Results
70.54% Increase in Sales on Website

26. Results
The contests achieved all of the objectives including
• Increasing Brand Awareness
• Driving Site Traffic
• Growing Lead Lists
• Boosting Spring Sales

27. #RUNSAFE#SAFEDOG
Be
SeenLIGHTHOUND AND TRACER360 PROMOTIONS