A revisit of New World business models looking at business cases: NetFlix versus Blockbuster and Guitar Hero, platform manufacturers, music labels and Aerosmith. Analysis of Netflix\'s current competitive positioning
10. The 2007 MMM Proposition It's a win-win-win-win for everybody: Musicians & labels make $$$ Gamers get continuously fresh content , $$$ Video game companies sell new versions using the same basic mechanics $$$ The platform manufacturers sell more units $$$
11.
12. The band has gone on record in saying that it is already the single most profitable product they have ever released . This video game has earned them more money in one year than any of their albums, even the records that have been sitting on shelves for over twenty years. http://media.www.uwmleader.com/media/storage/paper980/news/2009/01/29/Music/Guitar.Hero.The.Music.Industrys.Villain-3606224.shtml The Results €
15. Evolve, Dominate, Die! Another Example (at hyperspeed ‘cause I’m sure I’m running out of time...)
16. Evolve, Dominate or Die! Blockbuster Inc. is the largest chain of DVD, Blu-ray Disc, and video game rental stores in the world. The first Blockbuster store was opened in Dallas, Texas in October, 1985.
17. Dominate: A Proven Biz Model... “ You come to us for the product and we make money from your inherent laziness”
18. Evolve! “ We provide you a personal, convenient service at a fair price”
19. Die! On 23 September 2010, Blockuster Inc. filed for bankruptcy.
21. The Money-Making Ecosystem ACCESS ACCESS INFORMATISED INFORMATISED SERVICES SERVICES
22. Evolve! Dominate! It's NOT a win-win-win-win for everybody: T he platform manufacturers sell more units $ $ (but weaker link) Netflix sells more subscriptions through the platforms $$$ Customers get content on demand for low cost , $ Content providers – movie studios, cable operators and artists – earn less money, lose influence
23. Evolve! Dominate! Die! It's NOT a win-win-win-win for everybody: Content providers – movie studios, cable operators and artists – earn less money, lose influence
24. What are the dynamics? Events evaporate, patterns persist Ecosystem Longevity/Experiential Tolerance
25. So..... Products Services Services as Products What are the further implications of Darwinist ecosystems?
Notas do Editor
Gamers can get a bunch of content that expands and enhances their gaming experience. Video game companies can sell a boat load of easy-to-make titles that basically rely on the same game mechanic, just with different songs. And the musicians, well, they make out with out some serious cash, thanks to payments up front and ongoing royalties. Irving Azoff, whose company manages Aerosmith told the Wall Street Journal that videogame deals can be “much more lucrative than anything you can do in the record business.”