2. Capabilities rGenta Overview
Our focus / utilizing digital technology to connect our clients with
the people who matter most; current or potential
customers, donors, partners and fans
Our capabilities / We offer a strategic range of digital
services, centered around the following pillars: Strategy, Social &
Community, Development, Creative, Digital Media, Reporting &
Intelligence
The people who work for you /
Our team of 7 has education and professional experience in:
Marketing, Computer Science, Development, Creative
Design, Project Management, Public Relations and Business
Administration
3. Capabilities Services Overview
Strategy: prior to engaging in any service, we develop a full digital strategy
document which outlines goals, key performance indicators, team roles, all
pertinent details to the project, and a thorough budget
Social & Community: we are experts at developing/curating content and
interacting with digital communities using cutting edge strategies that promote
the highest social media engagement rates
Development: our diverse team of developers possess the talents needed to
bring your web, mobile or social project to life – no matter the scale
Creative: cutting edge creative design is vital to the success of any digital
project. Our designers translate your ideas from concept to stunning imagery
Digital Media: Search Engine Marketing, Social Media Marketing, Search
Engine Optimization – our team can cover all of your bases
Reporting & Intelligence: we analyze and measure
strategies regularly to ensure the highest level of return.
Our analytics reports provide unparalleled insights
5. Capabilities How Social Strategy Works
Strategize Listen
Establish Goals & Identify conversational
Objectives, KPI‟s. trends, brand
Outline mentions, sales/service/
who/where/when/how of support opportunities.
engagement strategy Informal secondary
and tools to be utilized. research
Research Engage Analyze
Digital Audit of brand and Implement social Intelligence Reporting
competitive social presence strategy, conduct as applied to KPI‟s.
and reputation. Review community / influencer
current strategy. Uncover outreach. Begin
existing conversations. community building. Build
consumer advocacy.
6. Capabilities Project Work Flow
Discovery Strategy
Strategy
Meeting w/ All Review &
Development
Stakeholders Approval
Social Page
Analyze Initial Begin
Set-Up /
Results Implementation
Adjustments
Review &
Adjust Strategy
(if necessary)
7. Capabilities Social Service Options
rGenta offers 3 service options to best accommodate your goals and budget:
• Overview: we develop the initial strategy and train your
team to manage it
Self- • Initial Fee + Training + Monthly Intelligence (optional)
Service
• Overview: we develop the initial strategy and work with
your team to manage
Assisted • Initial Fee + Training + Monthly Management & Intelligence
• Overview: we develop, manage and maintain strategy and
all properties
Full- • Initial Fee + Monthly Management & Intelligence
Service
8. Capabilities Services Menu
Project / Task Compensation
Digital Strategy Development & Maintenance $125 / hour
Community Management & Content Planning $85 / hour
Development $85 / hour or quoted project fee
Creative Design $95 / hour or quoted project fee
Project Management $125 / hour
SEO Quoted based on # of keywords
Media Buying 20%-25% of spend to manage ($250 minimum)
Analytics & Intelligence Reporting Quoted on individual basis
Training & Workshops Quoted on individual basis
Collaborative Platforms (Hootsuite, Radian6) Cost + set-up fee (quoted on individual basis)
9. Capabilities Case Study [BIG FOOT Candy]
Overview
• Facebook promotion to support line
extension (3 new flavours) with ongoing
Community Management & Media Buy
Involvement
• Social Community Management
• New Flavour Launch & Giveaway App
• Facebook Media Buy
• Email Marketing Program
Key Components
• Facebook (mobile capable) Giveaway
Application with gaming component
• Compelling Creative
• Strong Community Management
Noteworthy Results
• 250,000+ Facebook Fans (one of the 50
largest Canadian brands on Facebook)
• 11,000 giveaway entries in first month
• Database of 25,000 email addresses
10. Capabilities Case Study [Crystal Head
Vodka]
Overview
• Full digital marketing services for Dan
Aykroyd‟s Crystal Head Vodka
Involvement
• Community Management
(Facebook, Twitter, Pinterest, Email)
• Blogger / Influencer Program
• Facebook Media Buy
• Email Marketing Program
• Website Management
• Two Facebook Applications
Key Components
• Strong social content development
• International brand management
• Small but effective social spend
Noteworthy Results
• 2nd Place - Most Engaged Canadian
Brand Pages on FB (socialbakers.com)
• Reach 40-50% of fans with every FB
post (industry standard is 12%)
• Social drives majority of online sales
11. Capabilities Case Study [Center for Living
Peace]
Overview
• The Dalai Lama speaks about Compassion & Global
Leadership at UCI as a part of CLPOC‟s „Living Peace‟
series
Involvement
• Digital property design, set-up, community
management & integration (Facebook, Twitter &
Livestream)
• Social media training for CLP staff
• Ticket Sales promotion
• Day-of digital management and streaming
Key Components
• Hashtags (#livingpeace / #goodhappens)
• Brand ambassador (actor Misha Collins)
• Integration w/ partner properties (UCI Facebook,
Twitter, KUCI 88.9 Radio)
Noteworthy Results
• Sold out event + 800 Livestream Viewers
• Homepage featured event on Livestream.com
• 163% increase in Twitter followers, 17% increase in
Facebook fans
12. Capabilities Case Study [United
Conservationists]
Overview
• Drive awareness and action for shark and
environmental conservation
Involvement
• Web development (Sharkwater, United
Conservationists & Fin Free)
• Social media set-up & Community
Management (Facebook / Twitter)
• Facebook & iPhone App
Key Components
• Zero spend
• Relationship management
(partners, community, volunteers)
Noteworthy Results
• 58,000+ Facebook Fans
(UC, Rob, Sharkwater)
• 5,000 citizen signatures and 42/45 TO City
Council votes in favour of ban (successfully
passed Oct. „11)
• Rob Stewart runner up to Jack Layton for The
Grid‟s “2011 Toronto Person of the Year”
